Hard-working SEO that delivers customers, not just clicks

Q4 got off to a strong start when we brought back our biggest award to date: Large SEO Agency of the Year from the UK Agency Awards 2026!

A few members of the team headed down to London for the awards and came back with two reasons to celebrate. Alongside the main win, we also picked up silver for Best Large Agency of the Year.

Whether your website is ranking well or your rankings look like s**t, an SEO audit is a practical way to see where you stand, what’s working, and what isn’t.

Search a question on Google today and there’s a good chance the answer appears before you even reach the blue links. That’s an AI Overview, and it’s changed what SEO success actually looks like.

The way people search online is changing. Google may still have a vice-like grip on most searches for the time being, but it’s no longer the only place people go when they want to find a business, compare options or get a recommendation.

As an agency that offers several SEO audit packages, we know it’s not a one-size-fits-all approach. An SEO audit checklist should be made around each business’s website and goals, with the results from the audit identifying issues followed by actionable recommendations that work in the business’s favour. Covering all aspects of SEO While SEO audits…

Key takeaways Not all SEO audits are equal; the right one depends on your business size, budget and the problem you’re actually trying to solve Sherbet Donkey offers four audit levels, from a free overview through to a full £3,149 enterprise review We prioritise every technical issue we find by critical/high, medium and low, so…

The honest answer is that both have their place. If you’ve got a small website or you’re simply trying to understand the basics, doing your own audit can be a useful starting point. But if your website plays an important role in bringing in leads or sales, there’s a point where free tools and guesswork…

Still confused? Don’t worry. This guide explains the difference between AEO and GEO, how they work alongside SEO and why your business should pay attention. What are Answer Engine Optimisation services? Answer Engine Optimisation (AEO) involves structuring content so search engines and AI tools can process it as a direct answer. It targets specific questions…

AI search isn’t just a far-off concept – it’s already here. We cover everything you need to know about the future of SEO and intelligent, ‘agentic’ search in simple terms. No frills or frights required.

User experience (UX) and search engine optimisation (SEO) are deeply connected in the world of web design and hosting, but tend to be treated separately.

You’ve likely typed a question into Google and found the answers right at the top of the page in an AI Overview. Google’s introduction of AI Overviews in 2024 has seen a dramatic shift in how we find information, which has led to websites reshaping their SEO (search engine optimisation) strategies.

This year, Sherbet Donkey turns five! It’s been half a decade since our director, Loki, tired of all-talk-and-no-results SEO services, took a leap and founded his own agency.