Hard-working SEO that delivers customers, not just clicks

As an agency that offers several SEO audit packages, we know it’s not a one-size-fits-all approach. An SEO audit checklist should be made around each business’s website and goals, with the results from the audit identifying issues followed by actionable recommendations that work in the business’s favour. Covering all aspects of SEO While SEO audits…

Key takeaways Not all SEO audits are equal; the right one depends on your business size, budget and the problem you’re actually trying to solve Sherbet Donkey offers four audit levels, from a free overview through to a full £3,149 enterprise review We prioritise every technical issue we find by critical/high, medium and low, so…

The honest answer is that both have their place. If you’ve got a small website or you’re simply trying to understand the basics, doing your own audit can be a useful starting point. But if your website plays an important role in bringing in leads or sales, there’s a point where free tools and guesswork…

Still confused? Don’t worry. This guide explains the difference between AEO and GEO, how they work alongside SEO and why your business should pay attention. What are Answer Engine Optimisation services? Answer Engine Optimisation (AEO) involves structuring content so search engines and AI tools can process it as a direct answer. It targets specific questions…

AI search isn’t just a far-off concept – it’s already here. We cover everything you need to know about the future of SEO and intelligent, ‘agentic’ search in simple terms. No frills or frights required.

User experience (UX) and search engine optimisation (SEO) are deeply connected in the world of web design and hosting, but tend to be treated separately.

You’ve likely typed a question into Google and found the answers right at the top of the page in an AI Overview. Google’s introduction of AI Overviews in 2024 has seen a dramatic shift in how we find information, which has led to websites reshaping their SEO (search engine optimisation) strategies.

This year, Sherbet Donkey turns five! It’s been half a decade since our director, Loki, tired of all-talk-and-no-results SEO services, took a leap and founded his own agency.

If your ecommerce site isn’t built for mobile-first, you’re leaving money on the table. Over 60% of online purchases now happen on mobile devices and this number keeps climbing.

There are plenty of leads in your local area – they just don’t know where to look. Local SEO gives you the edge over your competition in the construction industry, getting your business in front of customers near you who are after exactly what you’re offering. If you’re not a national company, why are you putting all your effort into trying to compete with those that are?

SEO for financial service providers is a little trickier than most, but the results of a solid SEO strategy make that added layer of complexity more than worth figuring out. In this guide, we unlock the answer to ‘what does successful SEO for financial services companies look like?’, breaking everything down into its key components so you know exactly where you stand.

Would you buy a product without checking out the customer reviews before? Or choose a professional service that shows no sign of accreditation on its website? Probably not. That’s exactly why trust signals matter; they reassure potential customers that your business is legitimate and worth their time. What are trust signals? Put simply, a trust…