How Important is Photography in Brand Identity

What is brand photography?

Brand photography is essentially a suite of professionally taken images that visually represent your business and its brand identity. These photos can include images of your products, your team, your space and more, typically featuring props, sets, brand colours and anything else that makes your organisation unique. A great example of this is something like branded headshots of your staff for your business.

Why is brand photography important?

Photography is an effective way to clearly and visually communicate your brand’s identity, personality and values to its target audience. Well-crafted brand photography can create an emotional connection between your business and its intended audience, it can make you stand out from your competitors, increase sales and boost your brand loyalty.

Professional photography can help your company appear trustworthy, whereas poorly taken photographs can be detrimental to your business, damaging its creditability and leaving customers with the impression that you provide poor-quality services or products.

Benefits of brand photography

Working with professional photographers to improve your business’s brand identity can have many benefits:

First impressions – First impressions are crucial to the success of your business; your branding photos can help to tell audiences your brand story the way you want it to be told.

Consistency – Professionally taken photographs can help create a look of consistency across all platforms, reinforcing your brand identity and increasing recognition.

Personality – Branding images can help give your business its unique personality, which can be showcased across a range of platforms such as websites, social media and other marketing efforts.

Creates a connection – Professional branding photographs provide a way to connect with your target audiences, it creates an experience that customers can engage with and can help you stand out from your competition.

Timesaving – Having professional photographers to help with creating high-quality branding photographs can save your business a significant amount of time, as it can be time-consuming if you are unfamiliar with the process of image creation.

Types of Branding Photography

There are many different types of branding photography that your organisation can utilise, here are just a few suggestions:

Headshots

Headshots are probably one of the most important and obvious ways of creating brand photography. They are a great way of allowing audiences to get to know your team, providing a more personal experience. These types of photos are typically found on a “Meet the Team” page on your company’s website.

Product photography

If your company sells a physical product, it will be in your interest to get some professional product photography done. With Ecommerce websites, product photography is almost indispensable when it comes to showcasing the items your brand has to offer. High-quality product images provide customers with accurate representations of the items they are buying.

Workplace photography

Capturing your workplace and employees beavering away can showcase the company ethos, processes and achievements in an authentic, “behind the scenes” look into the brand. This type of photography helps to reinforce transparency in the business and creates a level of trust with your brand’s customers.

Where can branding photography be used?

You may be wondering where branding photography can be used regarding your business and whether the cost of having professional photos taken is worth it. Here is a list of just a few places you can use your branded photography:

• Social media pages (Facebook, LinkedIn, Instagram etc.)
• Website ‘About Us’ page
• Blog posts
• Email signatures
• Graphics for advertisements
• Website team page
• Business cards
• PR and press packages

These are just some of the places your organisation can utilise any branding photography you have invested in, the options are varied and worth the investment as a marketing tool.

Future trends in branding photography

As we look ahead, we’re sure that using branding photography is going to continue to grow in popularity, so how might it change in the future? Here at Sherbz, we predict that this type of photography will continue to evolve with continually shifting consumer preferences and emerging technologies.

With virtual reality (VR) and augmented reality (AR) continually growing in popularity, new opportunities are presented to connect with tech-savvy target audiences. By incorporating VR and AR into marketing strategies, brands can create a completely unique experience for their consumers that isn’t just the traditional type of photography.

Another type of technology taking the world by storm and growing in popularity is AI (artificial intelligence). AI image editing tools are an innovative way to revolutionise how brands can create visual content, with the ability to push boundaries and in some cases, streamline the process.

With the digital landscape continually changing, the way storytelling is captured will have to change too. Embracing new technologies and adapting to consumer preferences is crucial for brands to ensure they can remain relevant in an incredibly overcrowded market.

So, is branding photography important?

In the grand scheme of things, branding photography is an incredibly useful asset that should be utilised by all businesses. With a professional photography package, brands are visually able to showcase their unique offerings and workplace, leading to stronger connections with their target audience. If your company is having trouble working out your brand identity and you think branding photography will help, let Sherbz do the donkey work for you. You can get in contact with us easily, simply fill out the form on our website