Cue Events

Brand new identity for Cue Events: Consistent and built to scale

The challenge

Cue Events came to us with a brand that didn’t quite know what it wanted to be. Their team were producing a wide range of materials, but it didn’t feel unified. Their visual elements needed consistency and clarity, so we built them a brand that matched their ambitious personality.

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Sector
Events

Lead designer:
Lizzie

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The making of the Cue Events brand

We kicked things off with an onboarding session to get under the skin of what Cue Events were aiming for. The team shared everything from presentations to printed assets, and it became clear that while their website design worked well, the rest of their content didn’t follow the same trajectory.

We then carried out competitor and content research, reviewing all the assets they shared online to identify opportunities. Our designers found that while the website fonts looked great digitally, the assets weren’t suitable for print, so we introduced a clearer alternative.

From there, we pulled everything into a set of visual stylescapes and initial guideline pages. Once these first few pages were approved, we developed a full 28-page brand guideline document. This covered everything from their mission and values to tone of voice, logo usage, colour palette and practical examples of how to use each element.

To complete the project, we designed branded presentation templates and Word documents, along with an applications page demonstrating how the brand should be implemented across different materials.

Cue Events graphic design elements including their misson, iconography, print assets and social posts

Four different font types used across Cue Events assets

Stronger branding ensured stronger communication

With a solid set of brand guidelines and ready-to-use templates, the team at Cue Events can now create assets that look consistent and impactful, just like their audio visual services. The result is a clear identity that empowers the brand to create professional assets with confidence.

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Hear from our lead designer

“Working on Cue Events was a refreshing challenge. We weren’t creating a brand from scratch, but we had to build a whole identity around a logo they already loved. This meant aligning our designs with their vision to create something that felt true to their ethos.”

Lizzie, lead designer on the branding project

The next steps for Cue Events

Cue Events now has a brand that does their personality justice. This stronger identity will lead to a cleaner, more consistent website design, giving an improved user experience and an authoritative brand that customers will trust.