Alice Wheeler

Best SEO campaign award nominee sees a 1,300% increase in organic revenue

Alice Wheeler London wanted to expand into the B2C market and dominate the fashion industry. Our SEO team has made leaps and bounds for this family-run business, helping the company reach new heights in search engine results and customer base, increasing organic growth and revenue.

Services:

National SEOSEO AuditsSEO ConsultancyTechnical SEOcontent writing

Duration

1 year 5 months

Sector

Ecommerce

Monthly organic website clicks growth year-on-year

17,844

5,627

Real results for traffic and revenue

Our SEO strategy, including optimising UX, improving page structure and copy and expanding keyword coverage, has helped Alice Wheeler London see considerable growth in several key areas.

0k+

In website sales during the first 6-months of 2026

+0%

Year-on-year sales increase

+0%

Increase in new website visitors in 6-months

Keywords in top 3 positions on Google

Making Alice Wheeler impossible to ignore

Originally a B2B company selling to commercial stores and independent gift shops, Alice Wheeler London launched a new website in 2021 to capture B2C sales. They required SEO services to make them seen in their highly competitive market and resolve technical issues for their site’s Shopify integration.

We created an SEO campaign to resolve technical issues and update the site structure and navigation for an improved user experience. As their products covered multiple categories, from handbags and sunglasses to gifts for him and her, we also prioritised additional category pages with new commercial content.

Our SEO solutions for Alice Wheeler

Technical SEO

We redesigned the navigation structure for desktop and mobile by integrating clearly segmented product categories and collections to improve the user journey, crawlability and visibility of key landing pages. We also helped search engines understand the content and context of each page by optimising heading structure and on-page copy with rich snippet features.

New product category pages

We conducted research and mapped out existing and new targeted keywords to identify new product category pages, including phone bags, crossbody camera bags and their range of accessories. We also built and created content for curated gift pages, such as “gifts for her”, to capture gift-related and seasonal traffic.

Enhancing content on product pages

We enriched category and product page content with high-quality header copy, including keywords and internal links to other key pages. We provided new meta data using primary keywords and persuasive copy, helping to improve rankings and click-through rate (CTR).

UX/UI improvements

To improve their e-commerce and Shopify platform, we redesigned CTA buttons, implemented colour filtering on product category pages and added other relevant navigation features to increase engagement and improve the user experience, leading to more sales and enquiries.

Why our strategy worked

We had our work cut out for us as this family-run business needed to break into new markets and outrank many established competitors. Our no-nonsense SEO strategy worked because we aligned with real user needs, strengthened brand relevance, discoverability and engagement across the site.

By combining improvements in technical SEO, UX/UI design and keyword-rich category and product copy, users can easily navigate the site and find the luxury items based on their searches, which has seen Alice Wheeler London dominate SERPs, increase organic traffic and see a huge uptake in revenue.

Client feedback:

Sherbet Donkey have been fantastic from start to finish. They have massively improved our keyword performance, with most of our main keywords now moving onto page one. Since working with them, the Alice Wheeler London website is stronger than ever, with a big increase in organic traffic and overall visibility. The team are friendly, easy to work with, and always focused on getting real results. Highly recommend them for anyone looking to grow their online presence.

Oli Woodyatt, Alice Wheeler

Discover what’s working
and what’s not.

Get a clear, honest audit of your site’s SEO performance before making your next move

Review your SEO