Aluminium Online

430+ keywords in Google’s top 3 results

Aluminium Online came to us with solid foundations and big ambitions for SEO. They wanted more visibility, more sales and a website that didn’t hold them back. Through technical improvements, targeted content and a proper SEO strategy, we helped turn their site into a high-performing powerhouse. Here’s how.

Services:

National SEOSEO ConsultancyTechnical SEOUI/UXWebsite

Duration

5 years 3 months

Sector

Manufacturing

Turning traffic into results

Our SEO work didn’t just improve rankings – it transformed Aluminium Online’s business. From small traffic numbers to thousands of monthly sessions, more people are finding their products, engaging with the site and buying more than ever before. Here’s the impact:

Keywords in top 3 positions on Google

Monthly sessions, increasing from 300

Increase in organic conversion rate, year on year

Increase in revenue since we began SEO work

How we delivered real SEO results

SEO isn’t just about rankings; it’s about driving real growth. Our approach focused on aligning strategy with business goals, improving user experience and making the site technically sound.

Once the foundations were strong, we focused on crafting conversion-led content to turn browsers into buyers.

Our SEO approach involved

Technical SEO and performance

We resolved critical technical issues – optimising page speed and ensuring the site worked seamlessly across mobile and desktop. This provided a strong foundation for growth.

Content strategy and keyword targeting

Our content team produced targeted, conversion-focused content for high-value keywords, filling gaps competitors had left and creating pages that attract both users and search engines.

Internal linking strategy

By tidying up internal linking and simplifying navigation, we made it easier for users to find categories and products. This smoother journey improved engagement and made users more likely to convert.

Competitor analysis

We kept an eye on what competitors were up to (and what they weren’t). We continually monitored performance and optimised content to maintain and grow Aluminium Online’s visibility over time.

Client feedback:

Sherbet Donkey have been amazing to work with so far, I was sceptical about SEO but they are helping to transform our online business, so much so we have just commissioned another website. Special thanks to Loki, Katie, Andrew, Vish and all of the team there.

Joseph Mullally, Aluminium Online

Discover what’s working
and what’s not.

Get a clear, honest audit of your site’s SEO performance before making your next move

Review your SEO

Want to see more of what we completed for this client?

See how we improved their website...

View website project