Central Group

129% increase website leads

Central Group, a roofing and cladding contractor, wanted to improve site performance and attract higher-quality leads. With strong competition in their sector, we focused on strengthening underperforming service pages with helpful, search-led content. This resulted in more engaged sessions, increased page views and a noticeable improvement in lead quality.

Services:

Duration

1 year 7 months

Sector

Roofing & Cladding

Keywords on page 1 of Google

134
62
Mar 2025 Today

Making the most out of every page

Our strategy emphasised local SEO for their location page, as well as optimising general service pages for roofing and cladding. This helped improve the overall user experience in these key areas:

0

Keywords ranking in the top 10 positions on Google

0

Keywords in the top 3 of Google search

+0%

More online enquiries

+0%

increase in website visitors vs the previous year

Rank-boosting SEO

It’s one thing for a company to offer a great service, but visitors need to understand exactly what that service is. If the value is not clear from the start, you’ve lost them.

With this in mind, we prioritised clear content across service and location pages. Visual elements were also improved to enhance clarity, helping visitors find the information they need quickly and confidently.

Our SEO strategy for Central Group

Improve keyword visibility

Clear and informative content helped build topical authority. This made services easier to understand and ensured visitors could quickly find relevant information, resulting in great improvements in keyword visibility.

Optimising location pages

We improved search visibility and user experience by strengthening location pages that previously lacked content, adding relevant information that aligned with local search intent and user expectations.

Address technical issues

H1s were added to improve structure and relevance. We also introduced breadcrumbs, refined the contact us page and optimised large images to improve load speed and usability.

Creating supporting content

We created supporting content to strengthen topical relevance, support key service pages and give search engines clearer context. This helped improve visibility while guiding users through related services.

Making the most out of every click

Ranking is only part of the job. Once users land on the site, they need to move through it easily and without friction. Any confusion and they leave. That’s why we addressed key technical elements to support the user journey.

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