Clover HR

321 Website leads in 6-months for Clover HR

In just 12 months, Clover HR went from being almost impossible to find online to ranking #1 for key HR services in multiple UK cities, while more than doubling enquiries.

When they came to us, Clover HR wanted to increase their search presence for core HR keywords and gain exposure to SMEs across the UK. After a year of focused SEO and content strategy, their visibility, organic traffic and conversions all saw impressive growth. 

Duration

2 years 10 months

Sector

HR

Growth in contact form enquries comparing year on year data

321
180

The proof is in the stats

Our tailored SEO strategy delivered measurable growth, turning Clover HR into a strong online competitor across their target cities.

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Website leads, up 78% year-on-year

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for HR Consultancy in London, Birmingham & Manchester

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position 1 keyword rankings on Google

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Top 3 keyword rankings

Helping Clover HR get seen by the right people

We knew that getting Clover HR to rank in the right cities was critical. To make this happen, our team created location-specific pages, while refreshing service pages and blogs to capture searches across key areas. We also implemented technical SEO fixes, internal linking improvements and a backlink strategy to strengthen the site’s authority. The result? A site that works harder and connects with the people who are actively searching for HR support.

A carefully executed SEO strategy 

Location-focused pages

We built and optimised pages for major UK cities so that Clover HR could appear in local search results. This gave small and medium-sized businesses across the UK easy access to their services.

Bespoke content strategy

We optimised existing blogs, created new content targeting core HR services and mapped content to the user journey. This meant potential clients could find the right information at the right time, building trust and encouraging enquiries.

Technical SEO and internal linking

It was then time for technical fixes; we fixed crawl errors, improved site structure and linked related content and service pages. This made the site easier to navigate for users and search engines alike, improving rankings.

Backlink audit and outreach

By identifying opportunities for high-quality backlinks and building relationships with relevant publications, we strengthened the website’s authority and trustworthiness in Google’s eyes.

Conversion-focused improvements

Every page update was designed to guide visitors toward action. Clear calls-to-action, simplified navigation, and accessible contact forms helped turn visitors into real, measurable leads.

Client feedback:

We have been working with Brad and the team at Sherbet Donkey throughout 2024 and have been really impressed with the engagement and support they have given us throughout the onboarding process. We look forward to a strong working relationship to continue and help each other to achieve business successes. Thanks for all your support.


Lynn Burman, Clover HR

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Clover HR logo

Driving HR greatness

HR is a deeply important aspect of any business and we’re proud to have powered the growth Clover has seen in just one year. We did this by treating SEO as more than just numbers – instead focusing on real people searching for HR support. A combination of technical fixes, local optimisation, targeted content and conversion-focused design created a website that guided visitors smoothly towards the services they needed.

Discover what’s working
and what’s not.

Get a clear, honest audit of your site’s SEO performance before making your next move

Proven results.
Real clients. Real growth.

137% more items purchased through organic search year on year

+137%
Increase in items purchased through organic search
£30k+
year-on-year increase in net sales
+69%
Year-on-year increase in organic sessions
+91%
Increase in returning users
116% YoY increase in organic sessions for core washroom services

+118%
increase in new organic web users visiting the website for key service vs the previous year
+116%
Increase in organic sessions for washroom services
+161%
Increase in new organic users visiting our washroom service pages
+30
Page 1 keyword rankings
505% more organic sales for made-to-measure specialists

+505%
Increase in organic purchases
+65%
Rise in organic sessions
+61%
Increase in total users
+53%
Increase in new users
121% more enquiries in organic traffic in 15 months

+121%
Increase in contact form submissions over a yearly period
+62%
Year-on-year growth in organic active users on the warehousing & storage page
67
Keywords ranking in positions 1-3, vs 14 in the previous year
+64%
Year-on-year increase in organic sessions to the warehousing & storage page
LTS Global Solutions Logo
340% more organic product sales

+340%
Increase in overall organic product sales
80+
Keywords in Google's top 3
+1482%
Increase in organic sessions for key product page
+33%
Increase in revenue from thermal label sales
SR Mailing Logo
333% Increase in website leads

+333%
Increase in website leads vs 2025
70+
Page 1 rankings
+111%
Organic traffic growth for targeted product
52
AI search results for service focused queries
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215+ Keywords ranking in the top 3 positions on Google

215
Keywords ranking in Google's top 3
+241%
Increase in online course bookings
+172%
Year-on-year organic traffic increase for training course pages
160+
Apperances in AI Search
Modern Intergas heating system for efficient home warmth.
20% increase in organic purchases in under a year

415
Appearances in Google's AI search results
413
High-value keywords ranking in Google's Top 3
+149%
Increase in web visitors to the primary service page
+20%
Increase in sales
Professional Drainfast drainage system installation for efficient waste management.
81% increase in enquiries for modular classroom supplier

100+
Page 1 rankings on Google
+81%
Increase in website enquiries
+22%
Increase in website visitors vs the previous year
2142
2,142+ Organic website visitors
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129% increase website leads

134
Keywords ranking in the top 10 positions on Google
56
Keywords in the top 3 of Google search
+129%
More online enquiries
+40%
increase in website visitors vs the previous year
Central Group Roofing & Building Solutions Logo
75% increase in website leads year-on-year

111
Keyword rankings on page 1 of Google
42
Google AI Features
+75%
Increase in website leads year-on-year
+61%
Increase in website visitors vs the previous year
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98% Increase in new website visitors

+98%
Increase in new website visitors vs the previous year
+54%
Increase in visitors to the legionella risk assessment page
+90%
Rise in form submissions, coming directly from our SEO work
+45%
Increase in service-focused clicks
H2O Hygiene Logo
140+ keywords ranking on page 1 of Google

+20%
Increase in website leads through their contact forms
223
keywords ranking in Google's top 10
81
keywords ranking in Google's top 3
+189%
More Visitors to the Deluxe Studios Page
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88% increase in organic conversions for main service

110+
Search terms now rank in the top 3 positions on Google
+88%
Increase in organic conversions
+200%
Rise in new organic site users
+140%
Increase in website enquiries
EMS Asbestos Logo in white text with a globe icon
Best SEO campaign award nominee sees a 1,300% increase in organic revenue

125k+
in website sales during the first 6-months of 2026
+702%
year-on-year sales increase
+1000%
Increase in new website visitors in 6-months
337
Keywords in top 3 positions on Google
Alice Wheeler London Logo
£2 million in quarterly sales for office fit out provider

+126%
Increase in website leads during the first 6-months of 2026 vs 2025
£2
Million in quarterly sales
+1551%
Increase in organic web users
+52%
Increase in engagement rate
Vanguard logo with black text and orange underline
164% more organic sessions in 12 months

164%
More organic sessions
313%
Increase in engagement time
34%
Jump in website contact forms
169%
Increase in organic new users
Coveya logo
430+ keywords in Google’s top 3 results

430+
Keywords in top 3 positions
8k
Monthly sessions
30%
Increase in organic conversion rate
8x
Increase in revenue
Aluminium Online white logo
1,135% increase in online sales revenue

138
Website leads in 6-months, A 92% increase vs 2025
960+
Keywords ranking on page 1
375+
Top 3 rankings on Google
+1135%
Website sales increased from £41k to £507k in a year
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Top 3 rankings and higher conversions: how MPB levelled up their SEO

85+
Page 1 keywords
20+
Position 1-3 keywords
+126%
increase in localised organic users visting the website
20+
AI overview mentions for high-valued customer queries
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Over £300,000 in net revenue in just 6-months for garden brand

£300k+
in net revenue in just 6-months
87%
Increase in total website sales vs the previous quarter
330+
Page 1 keywords rankings
120+
Keywords ranking in top 3 positions
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235 Website leads for a Bristol-based coffee & vending supplier

235
form enquiries in six months
+167%
More telephone leads through the website
+83%
Increase in email leads through the website
15
AI overview mentions for high-valued customer queries
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500+ organic enquiries in six months for UK leading events company

500+
organic enquiries in six months up 41%
+67%
More Top 3 Google Rankings
+120%
Increase in organic sessions
510
Rankings on the first page of Google
The Events Company logo