Coveya

164% more organic sessions in 12 months

Coveya came to us with a clear goal: to get its conveyor hire services seen by the right people. Our SEO strategy has done just that over 12 months, increasing organic visitors, engagement and enquiries across industrial sectors. With a nationwide focus, our work ensures Coveya isn’t just a Bristol name, but a recognised leader across the UK.

Services:

National SEOSEO ConsultancyTechnical SEOUI/UXWebsite

Duration

2 years 1 month

Sector

Construction

Making every page count: the results

In just 12 months, Coveya has seen a dramatic shift in its online presence thanks to a fully planned and implemented SEO strategy. We prioritised keyword-optimised content for specific services and made improvements to enhance the user journey, which has led to:

More organic sessions for the conveyor hire service page

Increase in the average engagement time

Jump in organic website contact form submissions

Increase in organic new users for the conveyor hire service page

Creating a smoother user experience

Coveya is a leading name in the material handling world, but the site content wasn’t showing the full picture. Most of their services and solutions were hidden beneath weak content and unclear journeys.

Our SEO strategy focused on making sure all website users were informed, engaged and sent to the right service pages. We also made the journey towards enquiring super clear to prevent losing potential customers.

Our SEO solutions for Coveya

Internal linking strategy

Our strategy focused on a robust internal linking structure. We carefully placed internal links across all main and supporting service pages and updated blogs and case studies to make sure every page was easy to find.

Updating all service pages

Many of the existing service pages weren’t hitting the right keywords, so their key services weren’t getting the spotlight they deserved. We restructured these pages, naturally weaving in the target keywords.

Going national

Coveya wanted to reach clients across the UK, from construction and manufacturing to recycling and logistics. To kickstart this, we built a broad national SEO strategy so they could reach clients not only near their home in Bristol, but across the nation.

Making enquiries easy

It wasn’t just about traffic; Coveya needed users to convert through form submissions, email clicks and phone calls. To make sure we hit the mark, we made it simple for visitors to understand their services and take the next step.

Client feedback:

Our experience with Sherbet Donkey so far has been very good - they have been able to accurately assess our priorities, helping us to create an SEO strategy to achieve these.

Winston Herbet, Coveya

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