EMS Asbestos

88% increase in organic conversions for main service

In just one year, we brought our national SEO consultancy client, EMS Asbestos, a nearly 90% increase in organic conversions. Hard graft and a tailored strategy have transformed EMS’s online presence, bringing meaningful growth in web traffic and putting them ahead of their competitors.

Services:

National SEOSEO AuditsSEO ConsultancyTechnical SEOcontent writing

Duration

1 year 11 months

Sector

Construction

Year-on-year prgoress for keywords ranking on page 1 of Google

239

122

Putting leads before traffic

We’ve built our reputation on honesty and results. EMS made it clear they wanted more leads, so that’s what we delivered.

In just a year, we achieved:

Search terms now rank in the top 3 positions on Google

+0%

Increase in organic conversions

+0%

Rise in new organic site users

+0%

Increase in website enquiries

Precise strategy, outstanding results

EMS Asbestos was determined to stand out in a competitive and heavily regulated industry. To get them ahead, we created a highly targeted SEO strategy, focusing on key services one at a time to deliver consistent growth. The results speak for themselves. Over just 12 months, we almost doubled their organic leads and tripled their web traffic.

Hard work and a client-first approach

Addressing technical issues

EMS wanted to keep their existing site, so our SEO specialists ensured it was working seamlessly at a technical level. We reviewed the site page by page, tackling technical issues to improve performance.

Carefully crafted content

Guided by our SEO experts, our in-house content team researched and wrote top-of-funnel supporting content for different asbestos services and queries. All content was thoroughly evidenced and based on current best practice, crucial in a tightly regulated sector.

Focussed location strategy

EMS has several locations around the Midlands and in South Wales and wanted to strengthen their local search performance in these areas. To achieve this, we planned, wrote and optimised a roster of new location pages, tied to crucial services in each area.

Fixing keyword cannibalisation

Existing content on the client’s site was leading to keyword cannibalisation issues, harming their rankings. We reviewed and refreshed their web copy as needed to reduce cannibalisation and ensure the right pages were ranking for the correct search terms.

Long-term growth, not just quick wins

Our consistent commitment to getting results for EMS Asbestos has paid off and is continuing to elevate them above their competition. We leveraged an understanding of searcher behaviour to create content that would appeal to specific intents and needs. 12 months of hard work has translated into real-world business benefits for EMS Asbestos and a two-year contract renewal for our SEO services.

Client feedback:

We have really enjoyed working with Sherbet Donkey who have taken the time to find out what makes our business tick and consummate end goals which match with our sales targets. Our account manager is readily available, patient and results driven which makes a great combination! Reporting is consistent and transparent and where we have identified additional requirement SD have worked with us to provide more detailed information where we have requested. It has been a pleasure working together with SD – it feels like a partnership where we are both on the same team and look forward to exceeding our sales targets in the future. Thank you!

Lucy Harris, EMS Asbestos

Discover what’s working
and what’s not.

Get a clear, honest audit of your site’s SEO performance before making your next move

Review your SEO