H20 Hygiene

98% Increase in new website visitors

H2O Hygiene is one of the UK’s top water treatment companies and offers a wide range of services in Legionella control, water treatment, consultancy and air hygiene. We took H2O Hygiene’s SEO performance to a whole new level, with a detailed strategy involving new page designs, keyword optimised copy and clearer UX for a streamlined conversion journey.

Services:

Local SEOSEO AuditsSEO ConsultancyTechnical SEO

Duration

1 year 8 months

Sector

Water treatment

Organic traffic growth year-on-year

571

322

Hardworking SEO that exceeds expectations

We integrated a range of services for H2O Hygiene to improve organic traffic and meet the company’s goal of bringing in more leads and conversions per month.

+0%

Increase in new website visitors vs the previous year

+0%

Increase in visitors to the Legionella risk assessment page

+0%

Rise in form submissions, coming directly from our SEO work

+0%

Increase in service-focused clicks

Working to H2O Hygiene’s direct needs

Their existing website didn’t clearly highlight their services, and the user journey for conversion was in a sorry state, meaning they weren’t getting the client enquiries they needed.

We developed a strong SEO campaign paired with PPC and got to work optimising content, developing new pages and getting their business noticed on a local and national scale.

What we did to boost rankings and client reach

Improving user experience (UX)

We created a new homepage and internal service page design to enhance the user journey and make the website more conversion-focused. We added new CTA buttons, commercial snippets and authoritative content that directs users to contact the business.

Updating service page content

We also updated service page content and tailored it to the new design, and improved existing rankings and SERP results for new, relevant keywords. Pages were now better structured and provided the relevant information clearly for web users.

Targeting local users and businesses

We worked on new location pages focusing around ‘Legionella risk assessments’ for key locations across the UK. These new pages have helped H2O Hygiene rank for new localised keywords and reach market areas across the UK.

Improving supporting content for AI overviews

We have improved existing blog content and created new authoritative blog content to provide web users with as much relevant information as possible. Following Google’s best practices, this has led to H2O Hygiene appearing in AI overviews for several key search terms.

We’re not stopping there

Our SEO strategy has worked wonders for H2O Hygiene’s enquiries, which now average 25 per month. Plus, our focus on UX, page and content optimisation has given the website a strong foundation we can further build upon.

We’ve seen lots of success for the majority of their service pages thanks to updating the content, ensuring we’re providing users with relevant information. But we’re not stopping there! We continue to create new service and blog pages, as well as ensuring everything fits the new template, so the user experience and journey to conversion is streamlined and clear.

Client feedback:

Highly recommend Sherbet Donkey for your marketing and SEO requirements. Kelly (Our Account Manager) is always on hand and available to help out where required and is very efficient with turning things around, I never have to chase up which is rare these days. 5 stars from me 🙂

David Forrester, H20 Hygiene

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