Haus Installations

75% increase in website leads year-on-year

Haus Installations was already known locally for high-quality windows, doors and home improvements but their online presence wasn’t telling the same story. They came to us wanting real results, not empty promises. With a smarter local SEO strategy and a new website focussed on commercial intent, we helped them dominate key searches, boost traffic and convert more visitors into enquiries.

Services:

Local SEOSEO ConsultancyTechnical SEOUI/UXcontent writing

Duration

3 years 2 months

Sector

Home Improvement

Year-on-year progress for the number of keywords ranking in the top 3

111

Boosting rankings, leads and site traffic

We delivered exactly what we said we’d do, and the results do the talking.. After ironing out a plan of action, we boosted their rankings and increased organic conversions.

Keyword rankings in the top 3 of Google

Google AI Features

+0%

Increase in website leads year-on-year

+0%

Increase in website visitors vs the previous year

What we set out to achieve

The website was rebuilt with a clear focus on commercial intent and local relevance, rather than pursuing broad, low-value traffic. Content and structure were aligned closely with how potential customers actually searched for their services, leading to improved visibility for high-intent local keywords.

Expanding the range of service pages proved critical, as these new pages allowed previously missed demand to be captured. Plus, technical enhancements and mobile UX optimisation ensured visitors could quickly find information and convert, particularly on mobile devices where most traffic originates.

A straightforward SEO strategy

Targeted local customers

We implemented a location-based strategy that targeted customers not only based in Worcester, but in slightly further afield in locations like Cheltenham and Solihull

Service expansion

Our team helped expand the clients online offerings, creating content for services that didn’t yet exist on the website including doors, garage doors, roofline replacements and living spaces.

Mobile UX optimisation

identifying and working on areas for improvement on the mobile site, since a large portion of their traffic comes from mobile devices

Strengthening technical SEO

Improving internal linking, metadata and site speed to ensure the site was technically sound and both user-friendly and search engine-friendly

We’ve barely scratched the surface

A strong local SEO strategy, supported by internal linking and new service-led content, helped build trust with both users and search engines. This delivered sustained ranking improvements, better AI search visibility and increased lead generation for Haus Installations.

Client feedback:

Highly recommend these guys for your website and SEO needs. Brad is an excellent point of contact for us and is efficient, professional and does exactly what he says he is going to do

Tom Whitby, Haus Installations

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