JW Vending

235 Website leads for a Bristol-based coffee & vending supplier

Working with us since November 2024, JW Vending – a Bristol-based supplier of commercial coffee and vending machines – has established its online presence and made headway in enquiries thanks to our clearly-defined SEO services.

Duration

1 year 11 months

Sector

Vending

Ai visability growth vs the previous year

15
2

What we achieved together

In the space of just a year, we’ve seen JW Vending become established and recognised online, a stark difference from when we first spoke with them in 2024. We’ve got them ranking high on SERPs for industry keywords, optimised UX (user experience) and created new web pages, bringing them more business locally and nationally across all their services.

0

form enquiries in six months

+0%

More telephone leads through the website

+0%

Increase in email leads through the website

0 AIOs

15 AI overview mentions for high-valued customer queries

Project overview

JW Vending, who are based in Bristol and provide commercial coffee and vending machine rental and leasing services, came to us in late 2024 looking for solutions on how to get more online enquiries, which were practically non-existent.

Since their onboarding with Sherbet Donkey, JW Vending has established itself online and built topical authority, which has led to a vast increase in searches, sessions and enquiries from new users. Our strategy involved several areas of SEO, including building authority with focused link building, improving keyword rankings by targeting local search terms, as well as focusing on CRO (Conversion Rate Optimisation) to turn visitors into leads.

What our strategy achieved

Establishing digital trust and authority

We executed a focused link-building and citation strategy to significantly boost the website’s authority and trust signals across the web.

On-site optimisation and conversion

On-page SEO was performed across key service pages to improve content quality, relevance and target specific keywords, and we refined elements like CTAs to maximise the conversion of every visitor.

Targeted content and local expansion

We created new high-value landing pages with targeted keywords to capture national demand for specific products, focused on local SEO expansion for cities like Bath and Worcester, and targeted B2B audiences by creating sector-specific landing pages.

Client feedback:

Recently started working with them and they have been great, very knowledgeable, good people.


Christian Worgan, JW Vending

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JW Vending Ltd logo in red text on a white background

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137% more items purchased through organic search year on year

+137%
Increase in items purchased through organic search
£30k+
year-on-year increase in net sales
+69%
Year-on-year increase in organic sessions
+91%
Increase in returning users
116% YoY increase in organic sessions for core washroom services

+118%
increase in new organic web users visiting the website for key service vs the previous year
+116%
Increase in organic sessions for washroom services
+161%
Increase in new organic users visiting our washroom service pages
+30
Page 1 keyword rankings
505% more organic sales for made-to-measure specialists

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Increase in organic purchases
+65%
Rise in organic sessions
+61%
Increase in total users
+53%
Increase in new users
121% more enquiries in organic traffic in 15 months

+121%
Increase in contact form submissions over a yearly period
+62%
Year-on-year growth in organic active users on the warehousing & storage page
67
Keywords ranking in positions 1-3, vs 14 in the previous year
+64%
Year-on-year increase in organic sessions to the warehousing & storage page
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Keywords ranking in Google's top 3
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Keywords in the top 3 of Google search
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keywords ranking in Google's top 10
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keywords ranking in Google's top 3
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