Lenson Select

333% Increase in website leads

Lenson Select, a company that specialises in premium fixings and electrical solutions, wanted to get its products in front of the right people. The goal was clear: increase organic traffic and generate more B2B leads through search. Our strategy to accomplish this was to create target landing pages and provide users with a more intuitive experience.

Services:

Duration

1 year 4 months

Sector

Construction

Page 1 keyword growth over the last 12-months

76
1
June 2025 Today

Improved product visibility and organic performance

Lenson Select has a wide selection of products, a helpful material takeoff service and plenty of other valuable features to offer its customer base. The problem is that these were not clearly highlighted on the previous site.

By improving the site structure and building strong foundations for their SEO strategy, we were able to deliver measurable gains in organic traffic, conversions and keyword rankings. Year on year, we achieved:

+0%

Increase in website leads vs 2025

+0

Page 1 rankings

+0%

Organic traffic growth for targeted product

0

AI search results for service focused queries

Highlighting products and services

By creating dedicated category pages and product focused content, we made it easy for search engines to understand Lenson Select’s offering. Their site became less overwhelming, more helpful and beneficial to their large target base.

We also provided supporting blog content that helped expand topical coverage around key industry areas, building authority and improving visibility for relevant searches. This strategy helped guide potential customers toward the right products.

What we did to increase organic traffic

Building targeted category pages

Our team developed dedicated category pages to clearly present Lenson Select’s key product ranges and target high-intent commercial searches. This improved organisation contributed to a seamless customer experience.

Improving trust signals

We introduced clear trust signals and FAQ sections across key pages to strengthen credibility and answer common buyer questions. This helped promote user confidence and contributed to an improved user experience.

Building topical authority

By producing targeted blog and informational content around key industry topics, we strengthened Lenson Select’s topical authority. This helped answer common questions and support informational searches.

SEO-focused site migration

We carried out thorough pre- and post-migration SEO checks to protect existing visibility and ensure the new site launched smoothly. This process included implementing redirects, checking indexing and applying technical improvements.

Why our strategy work?

The success of our strategy came down to providing clear content and building a stronger SEO foundation. Since we focused on more targeted landing pages and product content, we were able to help Lenson rank for high-intent commercial searches.

Expanding topical coverage through helpful and informative blog content also helped fortify authority in key industry areas. The result? Increasing relevance, supporting both information and commercial search queries. Essentially, having useful information and a strong SEO foundation improved relevance in search, making it easier for potential buyers to find what they needed.

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