LTS Global Solutions

121% more enquiries in organic traffic in 15 months

LTS Global Solutions wanted more businesses to find its warehousing services through Google, but the website was attracting very little commercial traffic. Our experts got to work building an SEO campaign that put its core services in front of the businesses actively searching for them.

Services:

Duration

1 year 7 months

Sector

Logistics

67 keywords now ranking in Google's top 3 positions

67
26
July 2025 Today

Turning warehouse searches into real enquiries

The key was to shift the focus from informational to commercial intent. Once we did this, the website started attracting the right kind of traffic.

+0%

Increase in contact form submissions over a yearly period

+0%

Year-on-year growth in organic active users on the warehousing & storage page

0

Keywords ranking in positions 1-3, vs 14 in the previous year

+0%

Year-on-year increase in organic sessions to the warehousing & storage page

Building an SEO strategy around commercial intent

We built an SEO campaign around the services LTS wanted to grow, creating supporting content and strengthening the site’s technical foundations to help customers find what they needed.

What we did to increase organic traffic

Building new service pages around warehousing

We expanded the website with dedicated service pages covering areas such as pallet storage, food warehousing and ambient storage. This gave Google more opportunities to rank LTS for valuable commercial searches while giving customers clearer, more relevant landing pages.

Making the website easier to use

We delved into the UX and introduced a clearer page layout, navigation and added breadcrumbs throughout the website. This helped users find where they needed to go and, most importantly, convert.

Building authority, not just adding content

Alongside the core service pages, we developed supporting content to strengthen topical authority around warehousing and logistics. This thought leadership angle helped search engines understand the site's expertise, while supporting rankings across related search terms.

Fixing the technical issues behind the scenes

We resolved several technical SEO issues that were holding the website back, including duplicate H1 headings, missing image alt text and structured data improvements. This step was crucial, as it made the site easier for search engines to crawl and index.

Making every visit more likely to enquire

The final step was to look at conversion rate optimisation. We introduced clearer calls to action above the fold across key service pages, so users could clearly see where to enquire without being left wondering what to do next.

A stronger platform for long-term growth

Once all the foundations were in place, we started seeing win after win. LTS Global Solutions now has a technically strong website, backed by clear, conversion-led content.

With warehousing now performing so well, we’re expanding the strategy into sea freight and air freight, helping LTS reach even more customers through organic search.

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