Nordic Timber Buildings

1,135% increase in online sales revenue

In the first six months, Nordic Timber Buildings saw a significant increase in organic sessions and revenue thanks to a developed SEO strategy covering keyword ranking, UX and content optimisation.

They have just renewed for another two years and have signed with us for a whole new website for 2026.

Duration

2 years 2 months

Sector

Garden Buildings

+204 keywords ranking in the top 3 positions on Google

394
190

The results speak for themselves

Compared to Nordic Timber Buildings’ previous period, in just 6 months, we secured an increase in revenue and organic sessions. Their site transformed from a messy sprawl of pages to an optimised, purposeful and authoritative domain that guided the user to exactly what they’re looking for, earning them more traffic, enquiries and sales.

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website leads in 6-months, A 92% increase vs 2025

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keywords ranking on page 1

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top 3 rankings on Google

+0%

Website sales increased from £41k to £507k in a year

Project overview

Nordic Timber Buildings partnered with Sherbet Donkey as their website wasn’t performing as well as it should have been. They weren’t generating the sales they wanted, and their website was difficult to navigate, which led to many visitors bouncing and browsing elsewhere.

Nordic specialises in designing and installing many types and sizes of garden rooms, but there were no distinct category pages, a lack of content and targeted keywords, and UX (user experience) elements were not clearly defined or implemented. By assessing the website and its current rankings on search engine results pages (SERPs), we created a strategy that we’ve used across their campaign, improving topical authority, providing easier navigation for users, and creating optimised category pages that have seen a +1,135% increase in organic revenue.

What we did as part of their SEO strategy

New category pages

We designed and built several new category pages for their range, including garden offices and gyms, as well as distinguishing structures based on materials.

Improved heading structure

Implemented the correct heading tags on product pages, ensuring they followed the correct hierarchy to improve user experience and crawlability for search engines.

SEO optimised content

Supporting content across product and category pages was severely lacking, so our team wrote new content with targeted keywords to improve topical authority and rankings.

Link acquisition post content creation

Post-creation of blogs and new landing pages, we integrated links, which improved the user journey and helped the site show on Google’s AI overview feature.

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Proven results.
Real clients. Real growth.

137% more items purchased through organic search year on year

+137%
Increase in items purchased through organic search
£30k+
year-on-year increase in net sales
+69%
Year-on-year increase in organic sessions
+91%
Increase in returning users
116% YoY increase in organic sessions for core washroom services

+118%
increase in new organic web users visiting the website for key service vs the previous year
+116%
Increase in organic sessions for washroom services
+161%
Increase in new organic users visiting our washroom service pages
+30
Page 1 keyword rankings
505% more organic sales for made-to-measure specialists

+505%
Increase in organic purchases
+65%
Rise in organic sessions
+61%
Increase in total users
+53%
Increase in new users
121% more enquiries in organic traffic in 15 months

+121%
Increase in contact form submissions over a yearly period
+62%
Year-on-year growth in organic active users on the warehousing & storage page
67
Keywords ranking in positions 1-3, vs 14 in the previous year
+64%
Year-on-year increase in organic sessions to the warehousing & storage page
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340% more organic product sales

+340%
Increase in overall organic product sales
80+
Keywords in Google's top 3
+1482%
Increase in organic sessions for key product page
+33%
Increase in revenue from thermal label sales
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+333%
Increase in website leads vs 2025
70+
Page 1 rankings
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Organic traffic growth for targeted product
52
AI search results for service focused queries
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215+ Keywords ranking in the top 3 positions on Google

215
Keywords ranking in Google's top 3
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Increase in online course bookings
+172%
Year-on-year organic traffic increase for training course pages
160+
Apperances in AI Search
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20% increase in organic purchases in under a year

415
Appearances in Google's AI search results
413
High-value keywords ranking in Google's Top 3
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Increase in web visitors to the primary service page
+20%
Increase in sales
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Page 1 rankings on Google
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Increase in website enquiries
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Increase in website visitors vs the previous year
2142
2,142+ Organic website visitors
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Keywords ranking in the top 10 positions on Google
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Keywords in the top 3 of Google search
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More online enquiries
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increase in website visitors vs the previous year
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75% increase in website leads year-on-year

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Keyword rankings on page 1 of Google
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Google AI Features
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Increase in website leads year-on-year
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Increase in website visitors vs the previous year
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98% Increase in new website visitors

+98%
Increase in new website visitors vs the previous year
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Increase in visitors to the legionella risk assessment page
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Rise in form submissions, coming directly from our SEO work
+45%
Increase in service-focused clicks
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140+ keywords ranking on page 1 of Google

+20%
Increase in website leads through their contact forms
223
keywords ranking in Google's top 10
81
keywords ranking in Google's top 3
+189%
More Visitors to the Deluxe Studios Page
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88% increase in organic conversions for main service

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Search terms now rank in the top 3 positions on Google
+88%
Increase in organic conversions
+200%
Rise in new organic site users
+140%
Increase in website enquiries
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in website sales during the first 6-months of 2026
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year-on-year sales increase
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Increase in new website visitors in 6-months
337
Keywords in top 3 positions on Google
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£2 million in quarterly sales for office fit out provider

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Increase in website leads during the first 6-months of 2026 vs 2025
£2
Million in quarterly sales
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Increase in organic web users
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Increase in engagement rate
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164% more organic sessions in 12 months

164%
More organic sessions
313%
Increase in engagement time
34%
Jump in website contact forms
169%
Increase in organic new users
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Keywords in top 3 positions
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Monthly sessions
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Increase in organic conversion rate
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Increase in revenue
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up 78% year-on-year
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for HR Consultancy in London, Birmingham & Manchester
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position 1 keyword rankings on Google
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Top 3 keyword rankings
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Page 1 keywords
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Position 1-3 keywords
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increase in localised organic users visting the website
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AI overview mentions for high-valued customer queries
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Over £300,000 in net revenue in just 6-months for garden brand

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in net revenue in just 6-months
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Increase in total website sales vs the previous quarter
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Page 1 keywords rankings
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Keywords ranking in top 3 positions
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form enquiries in six months
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More telephone leads through the website
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Increase in email leads through the website
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AI overview mentions for high-valued customer queries
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500+ organic enquiries in six months for UK leading events company

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organic enquiries in six months up 41%
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More Top 3 Google Rankings
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Increase in organic sessions
510
Rankings on the first page of Google
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