Online Bedrooms

505% more organic sales for made-to-measure specialists

Online Bedrooms had seen a significant drop in organic traffic following a website migration and needed a strategy that would get things moving again. Rather than trying to recover everything at once, we focused on the area with the greatest commercial opportunity: fitted wardrobes.

See how our technical improvements and a clear focus on user experience helped our client rebuild visibility in a crowded market.

Services:

Duration

1 year 10 months

Sector

Ecommerce

460+ Keywords ranking in the top 3 positions on Google

460+
380
Aug 2025 Today

Turning lost visibility into growth

Once the website had recovered from the migration, the results came in. Here’s what happened when we strengthened content, UX and the website’s technical foundations.

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Increase in organic purchases

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Rise in organic sessions

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Increase in total users

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Increase in new users

Making fitted wardrobes the star of the show

We focused on fitted wardrobes, as this product line had the greatest commercial potential. Every improvement was designed to strengthen Online Bedrooms' authority, improve the customer journey and help more buyers find exactly what they were looking for.

What we did to increase organic traffic

Making fitted wardrobes the priority

We made fitted wardrobes the focus of our SEO strategy, rather than putting our effort into the smaller categories. We optimised every related page to strengthen topical authority, helping search engines better understand Online Bedrooms' expertise.

Building trust through helpful content

Customers often need more information before making a large purchase. We created supporting content around fitted wardrobes and media walls and included more FAQs. This expanded the keyword coverage to 398 keywords in the top 3 positions compared to 274 keywords the previous year.

Making the website easier to navigate

We reworked the main navigation to give fitted wardrobes their own dedicated menu section, making it easier for customers to find what they’re looking for, while helping search engines understand the site's hierarchy.

Growing authority beyond the website

Great SEO doesn’t just look at your own website. Through targeted outreach, we increased the site's domain rating from 30 to 35 in just a year by building high-quality backlinks on relevant domains. This worked well for the fitted wardrobes category, so we used the same approach for media walls too.

Strengthening the technical foundations

Behind every successful SEO campaign is a technically healthy website. We resolved issues including keyword cannibalisation, broken links and heading structure. This created stronger foundations that helped search engines crawl, understand and rank the website more effectively.

From recovery to long-term growth

Recovering from a website migration was only the first step. By putting fitted wardrobes at the centre of the strategy, strengthening the site's authority and expanding supporting content, we've helped Online Bedrooms establish itself in a competitive market. Higher rankings turned into more revenue, and the long-term growth for this client keeps rising.

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