SR Mailing

340% more organic product sales

SR Mailing already offered one of the UK's strongest ranges of sustainable packaging products, but its online visibility wasn't reflecting the quality of its stock.

The goal with this e-commerce SEO campaign was to reach customers who valued quality and sustainability and turn this traffic into sales. To do this, we strengthened the foundations of the website, simplified the buying journey and created content around the benefits of sustainable packaging. Nine months later, organic product sales had soared by 340%.

Services:

Duration

1 year 2 months

Sector

Ecommerce

Page 1 keyword ranking growth

146
40
Sep 2025 Today

Turning warehouse searches into real enquiries

Once we shifted the focus from informational searches to commercial services, the website started attracting the right kind of traffic. The stats say it all.

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Increase in overall organic product sales

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Keywords in Google's top 3 positions.

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Increase in organic sessions for key product page

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Increase in revenue from thermal label sales (the priority product)

Building an SEO strategy around commercial growth

Getting more traffic is great, but this doesn’t always correlate with more sales. That's why every part of our approach focused on improving the buying experience for all users, so it was easier for them to convert.

What we did to increase organic traffic

Reaching businesses who are ready to buy

Rather than trying to rank for every packaging search, we focused on the products that mattered the most. Priority product categories such as recycled mailing bags, compostable mailing bags, kraft tape, Royal Mail boxes and thermal labels became the foundation of our strategy.

Creating a stronger shopping experience

Getting customers to the website is only the first step. We also improved the UX journey, from product page to checkout, by making pricing clearer and refining the path to purchase. This meant there were fewer barriers towards conversion.

Building a stronger website foundation

Strong technical SEO provides the foundations for long-term growth. We resolved issues affecting the Shopify website, including sitemap errors, broken links and heading structure, which helped search engines understand and index the site more effectively.

Educating customers before they buy

Businesses investing in sustainable packaging want confidence they're buying from experts. We expanded product pages, strengthened category content and created educational articles that answered common questions. The result was greater trust and stronger visibility across high-value searches.

Moving quickly when the market changed

Great SEO is about recognising commercial opportunities before your competitors do. When Royal Mail stopped supplying free thermal labels, demand increased almost overnight. To capture this demand, we shifted our focus towards thermal labels and secured the number one position.

Building a platform for long-term growth

The best SEO strategies are built around commercial outcomes, not vanity metrics. By combining technical improvements, stronger content and a better customer journey, we turned visibility into tangible growth for SR Mailing.

We’re continuing to build on that success, keeping SR Mailing ahead of changing market trends and in front of more businesses choosing sustainable packaging.

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