Temporary Classrooms

81% increase in enquiries for modular classroom supplier

Temporary Classrooms is a secondary website for Midlands Portable Buildings, and needed tailored SEO to capture the education and school sector searching for modular construction services.

We were tasked with maintaining keyword rankings post website migration, increase visibility on a national scale and target clients in the education sector with measurable enquiries and conversions. In two years alone, we’ve delivered an 81% uplift in organic enquiries, stronger keyword dominance and sustained growth from schools, colleges and universities across the UK.

Services:

Duration

3 years 1 month

Sector

Portable Buildings

Year-on-Year page 1 keyword ranking improvements

103
63
June 2025 Today

SEO that delivered, not just ranked

Partnering with us back in 2023, Temporary Classrooms has seen measurable growth in terms of organic sessions, keyword rankings and enquiries that led to sales. We positioned the business as a leading designer, manufacturer and installer of modular classrooms in the UK and the results speak for themselves.

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Page 1 rankings on Google

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Organic website visitors

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Increase in website enquiries

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Increase in website visitors vs the previous year

Insight into our killer SEO strategy

The newly developed website set the foundation for our tailored SEO strategy, where we analysed and enhanced on-page, off-page and technical aspects to build authority, organic growth and conversions.

We developed supporting content to showcase the business’s authority and help users with their questions, while also writing showstopping case studies which showcased the client’s services in the real world. Our in-depth keyword research helped to uncover opportunities and prioritise pages with commercial value, leading to the big increase in enquiries and sales.

Let’s break down our key SEO solutions

Optimising service pages

We optimised key service pages by refining on-page content, metadata, headings and internal links to better align with target keywords, improve relevance and increase organic performance for core offerings.

Building authority

We developed informational content to address user questions and demonstrate expertise, while strengthening internal linking to distribute authority across the site and guide users toward key conversion pages.

Technical improvements

We implemented technical improvements to ensure efficient indexing, added structured data to enhance search visibility and improved accessibility to deliver a better user experience and meet best-practice standards.

Showstopping case studies

We created detailed case study pages highlighting real-world projects, outcomes and client testimonials, complemented by visible Google reviews to enhance credibility, social proof and user confidence.

Why did the strategy work?

The strategy worked because we didn’t chase vanity metrics. We aligned the site with real search intent and real commercial goals. That means more than just traffic; it means the right kind of traffic, ready to enquire.
Temporary Classrooms is now a leader in the modular building industry, with schools, colleges and universities across the nation seeing them as a trustworthy business to facilitate their needs.

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