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500+ organic enquiries in six months for UK leading events company
Working with The Events Company, our goal was simple: get more eyes on their events pages, improve usability across their website and turn users into genuine leads. By refining content, structure and design, we turned their website into a high-performing asset for event bookings.
Organic form leads growth vs the previous period
What we achieved
Our strategy delivered a clear growth in both traffic and conversions, showing the power of consistent SEO and smart user experience (UX) improvements.
Organic enquiries in six months up 41%
More Top 3 Google Rankings
Increase in organic sessions
Rankings on the first page of Google
Turning website visits into real event enquiries
When The Events Company came to us in 2024, they already had a solid reputation in the corporate events space, but their website wasn’t pulling its weight. We discovered their main service pages weren’t ranking as well as they could be and conversion rates didn’t reflect their potential.
We saw huge opportunities in improving their rankings and driving enquiries for their range of corporate activities. Our team worked on refining page designs and incorporating more keywords into their content to build a better online experience that encouraged visitors to enquire.
The 4-step plan of action
Client feedback:
We have worked with plenty of SEO agencies over the years and Sherbet Donkey are in a class of their own, delivering what they promise. Furthermore, the team is amazing and a pleasure to work with.
Tony Carey, The Events Company
Discover what’s working
and what’s not.
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Proven results.
Real clients. Real growth.
