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140+ keywords ranking on page 1 of Google
We began working with the team at TheStudios to help ensure they had a steady flow of bookings for their apartment building in Wolverhampton city centre.
We focused on local SEO, taking their variety of apartment sizes, built-in amenities and all-inclusive billing into account and targeting the offering to potential tenants in the area.We also revamped their website with a new design, improved user journey and sharper navigation.
Duration
4 years 2 months
Sector
Page 1 keyword progress year-on-year
What we achieved together
Over the time we’ve worked together, we have seen major movement across several key metrics for TheStudios, ranging from a high number of Google page 1 keyword rankings to a significant improvement in telephone enquiries from the website. This is a testament to the skill, hard work and expertise of our dedicated SEO team.
Looking at a year-on-year period, we achieved:
Increase in website leads through their contact forms
keywords ranking in Google's top 10
Keywords ranking in Google's top 3
More Visitors to the Deluxe Studios Page
Getting TheStudios seen by the right potential tenants
They carefully converted each floor into clusters of fully furnished studio apartments built around communal kitchen hubs, while decking out the ground floor with premium facilities like a bar, restaurant, gym, cinema room and laundrette for tenants to use.
With an offering this strong, we relished the challenge of driving more enquiries to their website and helping keep their occupancy level high.
As well as enhancing and optimising their copy, we redesigned and relaunched their website with a more natural UX (user experience), added new landing pages that targeted specific groups and focused on strong keywords that potential tenants seeking accommodation in the city would be using.
What we did to boost TheStudios’ online presence
Why this worked
Our strategy delivered strong results for TheStudios and continues to do so. Our SEO experts listened to what the client wanted and devised a strategy that effectively met these needs. We put the work in to find the right local keywords to boost local search visibility and intent, while new landing pages also strengthened the site and targeted a very specific audience, ensuring we attracted relevant bookings and not just empty clicks.
The UX review brought great value to the site by helping us create a clearer experience for the user, which ultimately increases trust. Improving the structure of the navigation has also allowed potential tenants to find relevant content - such as the procedure for moving in and the specification of each studio style - much faster. It also helps search engines crawl and understand the site more effectively.
Client feedback:
We’re honestly so happy with the work Sherbet Donkey is doing for our company. Would recommend the team to anyone looking for a company that cares and has the knowledge to market your company correctly and effectively. Once again, thank you!
Laura Woodfield, The Studios
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