Vanguard

£2 million in quarterly sales for office fit out provider

We helped this long-standing client hit £2 million in quarterly sales with a tailored SEO strategy and targeted optimisations. Our hard work has helped Vanguard dominate organic search results in a highly competitive sector and led to a 62% year-on-year increase in lead volume.

Services:

CRONational SEOSEO AuditsSEO Consultancycontent writing

Duration

3 years 7 months

Sector

Refurbishment

Organic traffic increase during our SEO campaign

1,300

100

Prioritising growth over clicks

We always prefer to let our result do the talking, and when it comes to Vanguard, they speak volumes.

+0%

Increase in website leads during the first 6-months of 2026 vs 2025

£0

Million in quarterly sales

+0%

Increase in organic web users

+0%

Increase in engagement rate

Targeted SEO strategies for a competitive industry

Vanguard’s priority when they signed their first contract with us was to increase national enquiries for their fit out services.

Through extensive page restructuring and content improvements, we’ve helped them reach and hold top positions for a range of key search terms and, more importantly, translate that into real-world sales.

Our work, Vanguard's success

Core service optimisation

We developed a bespoke SEO strategy for Vanguard, addressing fluctuations in rankings in the wake of Google algorithm updates and improving SERP performance for a range of key service pages.

Securing local search terms

Vanguard initially wanted to secure a solid basis in their local area, so our expert content team produced a swathe of location pages, packed with punchy copy and optimised with local search terms.

Going national

With a local base solidified, the client wanted to compete at a national level. Given how challenging their sector is, this wasn’t an easy task, but we’re no strangers to hard work. Through persistent SEO optimisation and UX improvements, we’ve helped Vanguard rank for a range of challenging service terms.

Technical and UX audit

To give us a roadmap for future optimisation opportunities, we conducted thorough technical and UX audits of Vanguard’s website; two crucial factors in overall SEO performance.

The results keep coming

Vanguard has seen consistent improvement in its SERP performance since 2023, now ranking in first place for several key terms. In just a couple of months, they have gained another two first place positions for service-related keywords.

The business has also seen a substantial increase in enquiries and conversions since our work began. Perhaps the best proof of our success is they continue to regularly renew their contract with us, for years at a time!

Client feedback:

We've had a great experience working with Sherbet Donkey for both SEO and website design. They took the time to understand our business goals and created a site that not only looks clean and modern but also performs well in search rankings. Communication has been clear and timely throughout the process, and we've seen a noticeable improvement in our online visibility. It's been a solid partnership, and we’re happy with the results so far.

Samantha Barnett, Vanguard

Discover what’s working
and what’s not.

Get a clear, honest audit of your site’s SEO performance before making your next move

Review your SEO