Weather It

Over £300,000 in net revenue in just 6-months for garden brand

When we began working with Weather It, the goal was clear: boost search engine visibility across their Corten steel product range and turn more visitors into buyers. By sharpening content, site structure and ultimately building them a new website, we delivered a platform that drives real ecommerce sales.

Duration

3 years 2 months

Sector

Manufacturing

Year-on-year growth in organic revenue

£300k+
£250k

What we achieved

Our strategy delivered stronger rankings, more visibility and a clear uplift in organic search performance, proving the impact of consistent optimisation and a cleaner user experience (UX).

£0k

in net revenue in just 6-months. A 26% increase year-on-year

0%

Increase in total website sales vs the previous quarter

0+

Page 1 keywords rankings

0+

Keywords ranking in top 3 positions

Boosting visibility and real product sales

Weather It already had a unique offering, and their products really stood out in the landscaping world, but their existing website wasn’t delivering the traffic and conversions they wanted. The home and garden ecommerce space is incredibly competitive, and their site’s category pages weren’t ranking where they should. Without a focus on the niche searches around Corten steel sizes and styles, they were missing out on high-value buyers ready to purchase.

We rebuilt their site, improved the structure and content depth and focused hard on conversion. The goal was simple: get more customers to find them, browse with confidence and buy.

What we did to deliver traffic and boost conversions

Strengthening category and product pages

Our SEO and content experts thoroughly optimised all Weather It’s category and product pages, improving content depth, clarity and relevance. This got pages ranking for high-intent searches and guided buyers straight to the products they wanted.

Building topical authority with better content

We expanded on-page content across the site, added useful FAQs to help capture long-tail keyword searches linked to Corten steel sizes, styles and materials. This grew topical authority – a significant ranking factor – pulling in ready-to-buy customers.

Improving structure with smarter internal linking

We rebuilt internal linking – cross-linking pages together – to improve overall site navigation, boost crawlability by Google and to ensure a logical product journey for Weather It’s customers. This made the new site much easier to explore while significantly improving keyword rankings.

Boosting conversions with clearer calls to action

We further refined the customer journey with highly visible calls to action (CTAs) that made buying simpler and faster. Stronger prompts, clearer placement and cleaner layouts helped turn fruitless browsing sessions and drop-off site visits into real, provable ecommerce sales.

Why this worked

Our strategy worked because we listened to what Weather It wanted and used our considerable SEO and web design experience to make it happen. We understood the strength of the products on offer and partnered them with a website and SEO strategy that worked hard to get them in front of the right customers.  

By aligning these clear goals with smart optimisation, stronger content and a sharper user journey, every change we made pushed Weather It closer to real, measurable growth. When clients back the process and we bring the work relentlessly, strong results follow. If you’re ready for SEO that actually moves the needle, you know where to find us. 

Client feedback:

If you're in doubt, give them a go. We did and we've seen organic sales sky rocket. They know what they're talking about, they're proactive, professional and they challenge the norms. Moreover, i wouldnt hesitate going for a pint with any of the team who manage our account (which has to be a sign of quality, right?). We're so happy with the SEO that we've moved our web hosting to them also. Their technical team is great and care about how the website fucntions. They don't grumble at (or charge you for!) small, annoying fixes unlike previous firms we've used.


Daniel Kinsella, Weather It

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Weather IT logo in bold black text

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Proven results.
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