Air Scaffolding

A lead-generating new site for a major scaffolding client

Creating a USP-focused sales tool

Air Scaffolding has been providing professional scaffolding services across the Midlands since 1996. Their honest and reliable approach has earned them well-deserved success, but their old website was holding them back.

As a company with a lot to shout about, their key USPs were nowhere to be seen and the UX and conversion path were far from optimal. To remedy this, we designed, wrote and built Air Scaffolding a brand-new, conversion-focused website that put their powerful USPs front and centre.

Get a FREE website quote

Sector
Construction

Share case study

Creating the best first impression

The new, sleek, modern Air Scaffolding website shown infront of a dark red background.

Delivering the important information quickly and concisely

The primary goal for Air Scaffolding’s new site was to provide them with a powerful tool that their sales team could use to help them convert leads. This meant ensuring all the critical information, such as USPs and accreditations, was front and centre.

In the process, our design team ensured the site conveyed a sleek new design language, creating a consistent brand image throughout the user journey. The whole site was also populated with carefully crafted, SEO-focused content, written by our expert in-house content team.

Our developers ensured the site was built for performance from the ground up. Their hard work means the site boasts lighting-fast loading times, as well as a responsive, mobile-first design. The UX is intuitive and engaging, with dynamic animations and quick interactions.

The client has a sales tool they can adapt and build for the foreseeable future. A website is an investment in the future of your business, so we made sure the new site was easy to adapt and build from within, with custom post types and ACF fields offering effortless content management.

Bespoke SEO content meant the website was given the best start possible. Intelligent keyword integration ensured critical service pages were set up to rank for relevant search terms.

The new site conveys a sleeker, more professional company image, with scaffolding-themed design cues throughout. Curved content blocks carry the design language of the company logo for a consistent appearance and USPs and accreditations are presented first and foremost.

Fully responsive design to provide a seamless user experience across all devices

We built two separate contact pages for ‘Contact’ and ‘Get a Free Quote’, delivering tailored information based on user intent. This ensures each user is presented with the most impactful information, depending on what they’re looking for.

More leads, smoother conversions

Air Scaffolding’s new site is faster, better optimised and more impactful than ever before. It’s provided their sales team with a sleek new tool to help gather leads and make conversions.

The key USPs and accreditations are now clearly visible, ensuring they stand out from the crowd in a competitive market and helping them win bigger clients.

Get a FREE website quote

Client testimonial

“Thank you to the team who helped bring our website to life. Professional outfit, great staff. We are extremely pleased with the results! Great experience all round.”

Aaron Morris, Air Scaffolding

Delivering continued growth for Air Scaffolding

With their new website, Air Scaffolding is set up for continued growth. Every part of the new site, from how it’s built to the design and content, is geared towards a sleek, confidence-inspiring user journey that drives conversions and delivers real-world benefits for our client.