Aluminium Online

Smooth, high-converting website for Aluminium Online

The Challenge

Aluminium Online needed a new website to improve conversion rates. Their old site had plenty of useful information and product listings, but it did not deliver a smooth consumer journey. No matter how strong your products or services are, they will not convert if customers can’t find what they need. With that in mind, we knew exactly where to focus and got to work.

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Sector
Manufacturing

Pages
144

Products
2121

Project team:
Jaz & Lizzie

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Precise optimisation for a competitive market

The new, vibrant, user-friendly Aluminum Online website, designed and built by Sherbet Donkey

Project gallery

Laptop displaying Aluminium Online's new, modern website

A screenshot of the code behind the new Aluminium Online website

A section of the new Aluminium Online website shown on an iPhone

A person holding a mobile phone while scrolling through the new Aluminum Online website

A smoother customer journey

Aluminium Online had a wide variety of products on its old site, but it was difficult to navigate. They wanted customers to find what they needed and checkout with ease. Our experienced design, development and SEO team understood the importance of a smooth customer journey, so they worked on the following:

Built a new mega menu to make navigation quicker and easier

Our SEO team carried out in-depth keyword research to identify high-value search terms

Added trust signals, including Google reviews, to build credibility

Introduced an additional brand colour to help CTAs stand out more

Highlighted key USPs so they are clearer and more noticeable

Improved the overall page flow to create a more natural user journey

Our dev experts enhanced the product selection with WooCommerce archive templates to ensure category-level consistency

Results that make a real impact

It’s all about getting noticed, and the results speak for themselves as we prioritised a smooth user journey and secured top visibility for high-value terms.

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Client feedback:

Sherbet Donkey have been amazing to work with so far, I was sceptical about SEO but they are helping to transform our online business, so much so we have just commisioned another website. Specail thanks to Loki, Katie, Andrew, Vish and all of the team there.

Joseph Mullally, Aluminium Online

SEO set the foundation for growth

When we first started working with Aluminium Online, their focus was mainly on SEO. Once they saw how design could elevate performance, they were fully invested in a new website. We made sure to understand both their business and their customers, which made user experience a key priority. The result is a site that gives users a smooth journey, letting customers browse products easily and adjust filters for width, height and thickness without any hassle.