Aqua Mundus

Conversion-focused website for a waste management client

The challenge

Aqua Mundus is a leading UK provider of grease trap services and equipment. They help foodservice businesses stay legally compliant by supplying the advice, systems and expert support needed to safely manage and dispose of fats, oils and grease – all by-products of hot food cooking.

The team at Aqua Mundus approached Sherbet Donkey because their old website was no longer fit for purpose. It was also spread across two distinct sites, a brochure-style offering on one domain, and an ecommerce site on another.

They wanted a new site that fully showcased their expertise, drove service enquiries and made it easier for foodservice businesses to get expert help. They also wanted to combine their two sites into one. The goal was simple: bring the brand together under one domain and rebuild the site so customers were guided to enquire, not just browse.

Get a FREE website quote

Sector
Waste management

Pages
125

Products
319

Project team
Lizzie & Jaz

Share case study

Precise optimisation for a competitive market

A complete website rebuild built around service enquiries

We recognised that this wasn’t just about delivering Aqua Mundus a modern, easier-to-use site. Their previous online offering was split across two disconnected domains, with duplicate content, an unclear user journey and an emphasis on product browsing rather than service enquiries.

Our goal was to merge everything into a high-performing website that reflected who they are: dedicated industry specialists who advise, install, service and maintain grease management systems. The new site needed to educate visitors, guide them to the right support and ensure interactions became enquiries rather than one-off sales.

We began the process by restructuring the sitemap, merging the brochure-led domain with the ecommerce site to create a single home for all products, services, sectors and resources. Then, the navigation was rebuilt around actual user intent, including problem pages, compliance guidance, legislation content and industry-specific journeys.

With the structure approved, our designers set to work creating a cleaner, more modern look with stronger imagery, clearer typography and balanced brand colours. This presented Aqua Mundus as a credible wastewater expert and service partner for both independent outlets and national chains.

With the design in place, our expert SEO team rebuilt the content around high-intent searches. We expanded service content, added problem-led pages and restructured key categories to boost search engine visibility for key grease management services such as device installation, servicing, repairs and legislation compliance. This helped position genuine customer enquiries at the centre of every site visit.

Final development of the new site tied together expertise from our entire specialist team, ensuring we delivered a faster, cleaner and more intuitive site with a vastly improved user experience (UX). Pages now guide users straight to the expert support they need, converting formerly confusing user journeys into simple, enquiry-driven interactions.

Showcasing our skills: How we delivered for Aqua Mundus

The Aqua Mundus rebuild showcases how the expertise across all our departments came together to deliver a strong, cohesive website that met all the requirements of the client.

Design

We created a cleaner, more modern site with stronger imagery, clearer typography and a streamlined layout that showcases Aqua Mundus as experienced wastewater experts rather than just a shop.

Development

We rebuilt from the ground up, merging two outdated sites from separate domains into one fast, stable and intuitive site with a clear user journey that guides visitors directly to the support they need.

SEO

We restructured and rewrote content around real search demand, expanding service pages, adding problem-led pages and aligning categories with high-intent grease management search terms.

Ecommerce

We integrated the previous stand-alone shop into a service-led website that encourages enquiries and leads, without removing essential ecommerce functionality.

What our lead designer had to say

“Combining their ecommerce and brochure sites was challenging, but through collaboration, we developed a solution that met both the client’s and their customers’ needs. Never have grease traps looked so good!”

Lizzie, lead designer on the project

A consolidated site that truly showcases Aqua Mundus

The finished site has elevated Aqua Mundus’ online offering in several key ways, including stronger SEO, a streamlined user journey and better content that’s built around user intent and topical authority. We listened carefully to what Aqua Mundus wanted and worked hard to build a solution that perfectly delivered on these requirements.