Bold IT

A fast, secure website for expert IT support client

The challenge

Bold IT is a highly credited IT support company with over 30 years of service, and prides itself on working with businesses of all sizes as a dedicated IT department. Bold IT needed a new website designed and built that truly reflected their USPs, branding and jargon-free approach to their range of services.

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Sector
IT

Pages
60

Project team:
Ahsan & Jaz

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Precise optimisation for a competitive market

A screenshot of Bold IT's new website that was designed and built by Sherbet Donkey

Project gallery

A screenshot of the code behind the new website for Bold IT

Three different sections of the Bold IT website shown on and infront of a laptop

The new Bold IT website shown on two mobile phones

Bold IT's new homepage header shown on a laptop screen

A new website focused on speed, security and user-friendliness

We dived straight into a detailed consultation with Bold IT to understand their main target customers, USPs and how their current design elements could be updated to improve the user experience (UX). We created an initial sitemap and wireframe to represent the site structure, including key service pages, case studies and updates to certifications and accreditations.

One of the main goals for this new website was to optimise its performance and user-friendliness. Our developers prioritised speed by utilising the core WordPress framework, ensuring that the website loads quickly for users. Further strategies included minimising the use of third-party plugins, a common function that slows websites down.

We designed a custom theme for the company to create a secure and lightweight website that would provide an efficient user experience. As Bold IT has many service pages, we organised these in a logical site management structure to ensure users can easily find the information they need.

Once the structure was in place, we implemented the new dynamic design on all formats, including mobile, tablet and desktop, with clean, clear images and fonts, further enhancing credibility and the customer journey.

The website design was now clearer, highlighting their services and USPs, including how easy it is to switch IT providers. The database was now lightweight with a minimalist approach to plugins, ensuring a far smoother browsing experience for visitors.

The results: Speeding past the competition

The site went live in November 2023, showcasing an updated brand, well-structured, jargon-free and SEO optimised content and a design that aligned perfectly with their sales process. Not only is the site more sleek, clean and functional, the results aren't bad either.

Since website launch, Bold IT has seen an 118% increase in organic contact form submissions, 34% increase in organic total users and 28% boost in organic returning users.

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Client feedback:

Sherbet Donkey transformed our online presence with a stunning website and eye-catching marketing materials, including brochures and banners. Their friendly team made SEO straightforward, significantly boosting our visibility and engagement. They've become a real extension of our team, combining their know-how with a personal touch and delivered real, impactful results. We're genuinely impressed.

Anthony Brazier, Bold IT

Bringing Bold IT enquiries with ongoing SEO services

We didn’t stop after the new website was live. We continue to work closely with Bold IT, providing expert SEO services that continue to deliver amazing results. Their keywords are ranking in Google’s top 10, and the site regularly sees thousands of impressions each month, thanks to customer-friendly design and clear, jargon-free content that is conversion focused.