Clover HR

Website redesign and improved UX for leading HR specialists

The challenge

We helped industry leading HR consultancy, Clover HR, transform their online footprint and boost key events on their site by almost 20%, with a user-focused, SEO-driven website featuring refreshed design language and custom dev elements.

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Sector
HR

Pages:
112

Project team:
Paul & Lizzie

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Precise optimisation for a competitive market

User journeys reinvented and SEO reinvigorated

Clover's old site covered the basics and displayed its products, but it did not go much further. Our goal was to refine the design so users could see more than just what they sell, including their express delivery service, trade account benefits and free custom cutting options.

Updated design

Clover had existing brand guidelines they were keen to maintain, so our new design had to look refreshed but still feel like Clover. We worked with a strict colour palette and created custom icons and imagery to suit.

Restructured UX

Most of the design work, however, was focused on the user journey. Their existing site was very large and could be challenging to navigate, limiting conversions and hindering SEO performance. We carefully mapped out a new menu system and cut any pages that weren’t ranking, shrinking them to drop-downs on other relevant pages.

Streamlined optimisations

To help with future optimisation work, our design and dev teams worked together to create a series of new custom SEO blocks for the site. This has given our SEO team the tools they need to easily and quickly make improvements to the site, bolstering Clover’s SEO performance and delivering even better value for money moving forwards.

Brand-new copy

Meanwhile, to give life to Clover HR’s new site, our content team worked tirelessly to create fresh, SEO-optimised copy, ensuring our years of SEO work weren’t lost in the upgrade process.

The result

The collective effort of our SEO, design, dev and content teams resulted in a smoother user journey and stronger overall site performance.

Improved user engagement – as a result of clearer navigation
Built stronger trust signals – leading to longer sessions
Better visibility in search – thanks to refined keyword targeting
39.25% increase vs the previous period– Clover HR's site had 447 organic sessions throughout October

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Client testimonial

"We have been working with Brad and the team at Sherbet Donkey throughout 2024 and have been really impressed with the engagement and support they have given us throughout the onboarding process. We look forward to a strong working relationship to continue and help each other to achieve business successes. Thanks for all your support."

Lynn Burman, Clover HR

Unlocking new growth post-launch

Our work on Clover HR’s new website has laid the foundation for a new stage of SEO growth. Improved structure and greater customisability mean we can make more in-depth optimisations, allowing us to deliver more leads, enquiries and revenue for this long-term client.