Mezzanine Solutions

Website redesign to elevate mezzanine experts online

The Challenge

We partnered with Mezzanine Solutions, experts in building and installing bespoke mezzanine floor solutions for industrial and commercial facilities. This website project started completely from scratch, so we had full creative freedom to start a fresh, new brand that stood out from competitors.

The client needed a modern, easy-to-navigate website that showcased their end-to-end mezzanine flooring solutions for local businesses. We paired this new website design with local SEO strategies to bring local customers to the site, capturing demand from the North and West Midlands market.

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Sector
Mezzanine

Pages:
24

Project team:
Lizzie & Foz

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A website designed to grow with the business

Our process was about building a solid digital structure from the ground up (much like the mezzanines themselves). We started with an initial sitemap and wireframe, laying out the site structure, including a robust homepage and industry-specific pages.

Our design team then brought the vision to life with several branding elements, including a new abstract logo and modern colour palette. The brand soon came to life with clear iconography and real-life imagery from various applications.

Next, our SEO specialists tackled the keyword research – targeting local customers and relevant industry keywords. Our in-house copywriters then crafted copy that was easy to read and straight to the point, clearly stating the various applications and benefits of mezzanine flooring.

The final stage involved our expert dev team, who built a highly functional site. They used functional blocks and dedicated pages with clear CTAs and enquiry forms, making it simple for facility managers to get in touch and start their project.

Hear from our lead designer

“I found that many competitors in the industrial racking space use reds, oranges and blues on their site to reflect the colours of the racking itself, which is why we chose a green and dark blue colour palette to stand out from the norm.”

Liam, Lead Designer on the project

Lifting the business to new heights with expert SEO

The new Mezzanine Solutions website successfully introduced the brand into a focused, professional online hub. The site now provides a strong foundation for ongoing local SEO success, promoting a valuable turnkey solution for mezzanines in the West Midlands.