Optimising IT

A website revamp for award-winning IT support company

The Challenge

Optimising IT, a B Corp-certified IT company, came to us with a website that wasn’t doing them any favours. It was difficult to navigate and didn’t give users the information they needed. They needed a site that truly reflected who they are, shouted their USPs and made life easy for their visitors.

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Sector
IT

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Sharpening their edge in a competitive market

A screenshot showcasing the new, modern website design for Optimising IT. Created by Sherbet Donkey

Clear journeys, polished design and trust signals

By consulting closely with the Optimising IT team, we figured that their main goals included improving the user journey, providing more relevant content and highlighting their 4 main core services: IT consultancy, Managed IT, Cyber Security and Cloud Services.

They wanted to pair all of this with clear routes for users to get in touch with their team. In addition to this, the website needed a total design refresh to bring it into the 21st century.

Here’s how we made it happen:

Mapping the new site - we started by creating a block guide to show exactly how users would move through the site, making navigation much easier.

Design refresh - sleek new visuals, animations and landing pages gave the site a polished, professional look.

Service spotlight - each core service got its own dedicated page, built to speak directly to the right audience.

Building trust - Google reviews, a nod to their B Corp status and accreditations were featured to reassure potential clients.

Visual improvements - from sliders to videos showcasing the company culture, the site felt alive without being distracting.

Optimised content – we tightened the copy, focusing on appealing to local clients to make sure sure every page clearly explained how Optimising IT can support them.

The results: A strong website foundation for successful SEO

Once Optimising IT’s new website went live, they saw a dramatic increase in enquiries via their contact forms. We connected the form to their API (Application Programming Interface), which exchanges client data from their website to their in-house system, enabling us to track leads better.

The result of our work is:

An improved user experience, prompting clearer navigation and CTAs
Higher visibility in search, through optimised service and location pages with targeted keywords
Better trust signals, leading to higher engagement and customer loyalty

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Hear from our lead designer

"Optimising IT’s website needed more than a refresh; it needed a complete overhaul. The new design focused on UX and conversion-focused content, which simplified the user journey, highlighted their USPs and built trust at every step.

The result is a site that looks great and drives more enquiries - it was a very satisfying project to work on!"

Ahsan, designer on the website project

The results: A strong website foundation for successful SEO

The result of our work is:

An improved user experience, prompting clearer navigation and CTAs
Higher visibility in search, through optimised service and location pages with targeted keywords
Better trust signals, leading to higher engagement and customer loyalty