Sunsquare

Helping Sunsquare compete in the US skylight market

The Challenge

The US is competitive no matter what industry you’re in. Luxury British skylight manufacturer Sunsquare needed a website to help them break into the American market and stand out from the crowd. We created them a brand-new site, consistent with their existing branding and packed with the kind of custom touches we’re known for.

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Sector
Home Improvement

Pages
30

Products
17

Project team:
Lizzie & Paul

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Precise optimisation for a competitive market

Project gallery

A photo showing two mobile phones, with both showing parts of the new Sunsquare website

A screenshot of the new Sunsquare website with the web page code visble

A photo showing a man sat at a bench looking at the SkyView Rooflight new Sunsqaure website

The newly designed Sunsquare website homepage shown on a hybrid laptop tablet. In front of a bright orange background

Several iPhone's laid down on an orange background displaying different elements of the new Sunsquare website

A digital sales tool that speaks their customers’ language

Since 2004, Sunsquare has been supplying customers across the UK with high-end skylights, but they had their sights set on the American market. To do this, they needed a new website that effectively conveyed their reputation for quality to a new audience. Using established branding, we built them a brand-new, region-specific site complete with everything they need to capture and convert leads.

Consistent branding

From a design perspective, Sunsquare’s new US site needed to be consistent with their existing branding, yet bold enough to stand out and able to reflect the premium feel of the products. Our design team translated their existing colour palette and typography into a cohesive, sleek skin, which makes the site a treat to use.

A customisable tool

The team at Sunsquare needed to be able to upgrade and alter their website freely after handover. Our dev team structured the new site to be as user-friendly as possible, both from a visitor perspective and from the client’s, leaving them with a practical asset that can be scaled as they grow.

Calendly integration

Sunsquare’s sales team wanted a quick way to gather and access leads through the website, so our developers integrated Calendly as part of a ‘Schedule a Call’ call to action. This gives potential clients a more direct alternative to a contact form and helps sales staff engage directly with leads.

Video functionality

Video is a core part of Sunsquare’s media asset bank, and they wanted it to feature heavily on their new site. To facilitate this, our development team integrated a range of video hosting elements that could be placed easily throughout the site and populated effortlessly as needed.

Quick delivery

One of the most demanding aspects of this project was the tight deadline set by the team at Sunsquare, but we never shy away from a challenge. The site needed to be delivered in two stages, with the first due in just a few weeks. But deliver we did – on time and in full.

Hear directly from our dev team

“Sunsquare was an exciting project to work on. It involved creating a fully customised website for the American market, with the ability for the client to edit as much of the site as possible so they could populate it themselves.”

Paul, Lead Developer on the project

A quick turnaround with lasting impact

Despite the compressed timeframe, our team worked diligently to produce a quality website that is already helping the team at Sunsquare break new ground and reach a whole new world of customers. The result is a lasting, customisable sales tool that their team can adapt and grow as they need.