Total Construction Training

Streamlined site for West Midlands construction courses

The Challenge

The team at Total Construction Training provides a wide range of essential training courses to professionals – including tradespeople, construction workers and site managers – who are looking to upskill across the construction industry. They came to Sherbet Donkey for a completely new website to replace their old, outdated one, with a specific focus on helping to drive construction professionals not only to their existing training centres in Redditch, but also to their newly opened facility in Bromsgrove.

The existing site didn’t provide the smoothest user experience (UX) and wasn't as intuitive to use as the client wanted. The goal was to completely refresh the site with a brand-new design from scratch.

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Sector
Training

Total Pages
75

Project team:
Jaz & Liam

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Precise optimisation for a competitive market

The old Total Construction Training website

A screenshot of the new, professional Total Construction Training website

A complete website rebuild to focus TCT’s services

Our web design experts approached the project with a clear idea of what needed to be done: a complete rebuild of the site with better structure, a more fluid user journey and a focus on ensuring professionals could quickly find – and book onto – the training courses they needed.

We started by creating a new sitemap for the client to approve. This was built around clearer navigation, with courses grouped by category, accreditor and sector, as well as a cleaner and more user-friendly course booking system.

Next, we moved into design, using TCT’s existing brand and colours to create a clean, streamlined look with a far more intuitive user journey. Courses were made easy to find from the main menu, and we introduced a secondary colour to highlight key actions like the ‘Book’ buttons.

Once the structure and design were in place, our SEO team carried out detailed keyword research with a strong focus on local search. We prioritised the West Midlands and Bromsgrove catchment areas and built the optimisation around TCT’s highest-value courses, including Site Safety Plus, New Roads and Street Works and IPAF Training. These were key areas where TCT wanted to dominate local search and outperform competitors.

We brought all this together during development, delivering a new site with a clearer layout, cleaner design and a far better user experience (UX). Courses are now easy to find, compare and book, making the whole site faster and more intuitive to use.

Client feedback:

“I would just like to thank the Sherbet Donkey team. I am overjoyed with the result, the website is light years better than our previous [site, and] interacts perfectly with our booking and payment system. Everyone that has looked has been full of compliments. Everyone at Sherbet Donkey was easy to work with [and] responded very quickly to questions and alterations.”

Ian Bradley, Total Construction Training

A cleaner user journey built to turn visits into bookings

With a fully rebuilt structure and far cleaner UX, Total Construction Training’s website is now fighting fit. It is ready to support the ongoing SEO strategy that targets the West Midlands and beyond – a Warrington training centre has already been integrated into the site. Construction professionals can now quickly find and book the courses they need to build their skills, thanks to our web design services and the client’s clear instructions and expectations of us.