Waste Spectrum

Waste Spectrum: Modern site for UK agricultural incinerators

The Challenge

Waste Spectrum has been the industry leader in efficient, industrial-grade agricultural incinerator systems for over 30 years. British-built engineering that first achieved DEFRA Type-Approval and has since been instrumental in developing the very same legislation – it’s now had a rebrand with a new website, tone of voice and updated design to target more international customers.

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Sector
Waste management

Pages:
83

Products:
207

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Precise optimisation for a competitive market

The old Waste Spectrum website with white and pale pink branding

A screenshot showing the new, modern Waste Spectrum website. Designed by the team at Sherbet Donkey

New horizons in overseas scalability

Waste Spectrum is a name that is already well-established in the agricultural sector of the UK, but when scalability is on the cards, it's time to take the plunge.

It would be easier to list what we didn’t have a hand in changing on their website; we partnered with them to complete a full rebrand from colour schemes, logos, tone and much more

The client wanted to portray a more sensitive and approachable website, so we created a new, more accessible sitemap, a better flow, more subdued colours and iconography rather than real pictures of animals. These visual elements helped to present a more sensitive, approachable brand

The new website also aligns with the new tone of voice created by our writing team. The Waste Spectrum website now treats animal incineration and cremation much more sensitively

Since Waste Spectrums’ incinerators can now be found in 75 countries worldwide, we focused on a rough split in priorities of 2/3 British and 1/3 overseas (especially the US market), which was reflected in our scalable SEO strategies

We didn’t just revamp their website; we also created and implemented full ecommerce functionality for their spare parts options

Don’t just take our word for it, the stats don’t lie

+52% increase in average engagement time by user in just one month since site launch
A monthly increase by +160% of key events, including enquiries, since the new site launch

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Client feedback:

“Highly recommended! The team did an amazing job delivering my business with a fresh new website and ecommerce site. It was an absolute pleasure throughout. The team also continues to work on our SEO and has delivered incredible results already!”

Nathan Parry, Waste Spectrum

A new website, ecommerce site and impeccable SEO foundations

The full rebrand, new website and ecommerce functionality have transformed Waste Spectrum’s online presence, improving engagement, generating more enquiries and positioning the brand for tangible, scalable growth both in the UK and international markets.