Weather It

Weather It: A clean, modern site for a steel garden and landscaping fabricator

The Challenge

Weather It required a new website to better display their range of steel garden and landscaping products. Their old site lacked cutting-edge navigation, a strong, clear user experience (UX) and didn’t truly reflect the quality and craftsmanship of their outstanding range.

We set out to create a website that worked harder for them, with a modern interface, full WooCommerce integration and a strong foundation on which to build their SEO presence and future growth.

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Sector
Garden

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A strong new look to outperform competitors

A screenshot of the new, modern and vibrant Weather IT website. Created by Sherbet Donkey

A website built to scale, perform and convert

Working together, the design, content and development teams at Sherbet Donkey understood this project was about more than a visual refresh. Weather It needed a website that could support future growth, improve usability and truly reflect the quality of their products. We rebuilt the site from the ground up, ensuring not just a great experience on desktop but full mobile integration and touch navigation too.

We understood that Weather It wanted a better user experience than their competitors, with scalability, performance and clarity built in at every step, which is why we opted for a complete rebuild of the site, including full migration of their existing e-commerce data. We delivered a new site that better represented their brand, put their exceptional products at its heart and worked just as well for users as it did behind the scenes for the business.

Weather It’s previous website lacked UX polish and navigation clarity, particularly on mobile. We overhauled site usability, with specific attention paid to the main menu structure. We refined navigation to be clearer, more intuitive and fully optimised for touch interaction, ensuring the site worked just as effectively on mobile as it does on desktop.

Their old site didn’t reflect the quality or scale of their range. Through an improved structure and a more refined design, the new site presents Weather It as a confident, professional brand. This not only improves user trust but also supports stronger SEO performance, with targeted keywords now consistently ranking within the top five positions.

Weather It required a scalable, secure e-commerce solution to support future growth while preserving critical existing data, particularly around maintaining the same product IDs from the previous site to ensure continuity. The site was integrated with WooCommerce, with custom development from our experienced team, to support tiered pricing functionality, allowing seamless pricing for both retail and wholesale customers.

The site was integrated with Salesforce CRM for seamless data synchronisation between products, customers and orders. Strong emphasis was placed on performance and security by minimising unnecessary plugins and implementing custom, security-focused code. Additional custom features were added to enhance flexibility and usability, ensuring the platform remains easy to manage while still supporting complex business requirements.

The results: Measurable improvements in performance

The new website has delivered immediate benefits across both user experience and SEO performance. With clearer navigation, stronger mobile usability and a cleaner structure, users can now find products and move through the site more easily.

From an SEO perspective, the site delivers stronger organic performance, with a 16% increase in organic search visibility and a 10% increase in organic sessions when comparing August to December 2025 - in the immediate aftermath of the new site going live - against the same period in 2024. These gains reflect a site that now works in line with user intent and search engine expectations.

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What our lead designer had to say

"Working on this website redesign was great. The goal was to give Weather It a more modern, refined online presence that better reflects the quality and craftsmanship of their work. I focused on creating a clear, engaging layout that highlights their products while strengthening the overall brand identity."

Lizzie, lead designer on the project

A stronger foundation for organic growth

Our team worked hard to deliver Weather It a website that finally matches the strength of their products. By starting over and building the site around an improved structure, cleaner UX and integration with world-class e-commerce tools, Weather It now has a solid platform for ongoing growth.

The result is a site that not only looks great, but better represents the brand and products around which it is built, with enormous scope for future growth and optimisation.