How Long Does It Take To See SEO Results?

If you’ve recently started working on your organisation’s SEO, you may be wondering how long it may take to start seeing results. Like most things in marketing, there is no quick fix, SEO takes time and patience, but if done correctly it can reap some fantastic rewards and can ensure your company is a winner – reaching Google’s number one spot, or at least onto page one of the search results.

Here at Sherbet Donkey, we know that SEO is a fantastic tool to drive organic traffic to your website. We have a team of SEO specialists who can transform your site’s SEO with ease, so why choose anyone else to solve your SEO problems?

What is SEO?

Search Engine Optimisation (SEO) is a strategic process used to improve a website’s visibility in search engine results pages (SERPs) for specific queries. The goal of SEO is to improve a website’s content, structure and on-page components such as titles, meta descriptions and keywords, as well as any off-page components like backlinks from other reliable websites.

SEO involves a deep understanding of how search engines work, what people are searching for and the keywords they use. In addition to improving rankings, effective SEO tactics work to improve user experience by making websites easier to navigate, quicker and more responsive to mobile devices. SEO is a crucial part of digital marketing since it helps businesses enhance their online presence, draw in targeted traffic and boost conversion rates by matching website content with user intent and adhering to best practices for optimisation.

SEO, key and list of SEO tools

Factors that can affect how long SEO takes

Many different things can impact the length of time it takes to see results from SEO, here are some things to consider:

Website history

Depending on how long your website has been around, it can impact the time it takes for your SEO to start showing results. Typically, older websites tend to have more pages, content, backlinks and website authority than newer sites. As a result of this, usually, older websites have more authority in the eyes of search engines and, therefore, are more likely to have their pages indexed quickly. For example, typically Google would see an older site as a better option for certain terms as it is more established and trusted online, which can mean keywords may rank faster, but only if the SEO is of a high standard. Whereas newer websites need more effort and resources to get them off the ground and ranking.


You’re not going to be the only one doing SEO in your industry, your competitors will be doing it too. If the keywords you are targeting are highly competitive, you are more likely going to take a longer amount of time to rank for those. Competitors with strong domain authority, extensive backlink profiles, big-paying marketing budgets for advertising and PPC as well as high-quality content set a high standard that new or smaller websites must meet or exceed to gain the desired status in search engine results pages.


The more resources you have and can invest in SEO, the quicker you will see results. A well-funded SEO campaign can afford high-quality content creation, professional SEO services and advanced analytical tools, all of which can speed up the optimisation process and improve a site’s visibility in search engine results pages more rapidly.

Your execution

There’s no point beating around the bush, if you don’t know what you’re doing with SEO, the likelihood is it’s your fault you’re not seeing results. You could be trying hard, but if you don’t fully understand how to best go about SEO, you could be wasting your time and not seeing the results you’re trying so hard to achieve. Our blog page has a wealth of hints and tips about how you can improve your SEO strategies if you’re looking for help. However, SEO isn’t for the fainthearted and our specialists here at Sherbet Donkey know just how to get fantastic results, so you don’t have to worry about knowing what to do. We can offer all the SEO services you need.

couple pulling SEO banner

How long does SEO take?

When it comes to SEO and how quickly you will see results, it can vary quite significantly. However, on average, you should start seeing results from SEO within three to six months if it’s being done correctly. In some instances, it can take up to a year for your organisation to begin seeing the results of a successful SEO campaign – especially if you’re in a particularly competitive market. It is also crucial to remember that SEO is not a quick fix, it requires time and effort to see improvements in rankings and traffic.

Why is SEO a long process?

SEO is fundamentally a long-term process due to the complex nature of search algorithms and the competitive digital landscape. Websites are ranked by complex algorithms used by search engines like Google. These algorithms take into account hundreds of variables, such as backlinks, user experience, site speed and content quality and none of these things can be worked through in a super-fast timeframe – it all takes time.

Because search engines require time to crawl, index and reevaluate web pages in light of implemented changes, optimising for these characteristics doesn’t produce instant results. The competitive nature of organic search means that climbing the SERPs is a gradual process that involves not just improving your site but also outperforming the established authority of competitors.

Search engines frequently update their algorithms to improve user experience, requiring ongoing adjustments to SEO strategies. Because of this ever-changing landscape, creating high-quality content, developing a strong backlink profile and establishing domain authority can take time. Therefore, SEO is a continuous process rather than a one-time job, it requires perseverance and patience to be successful in the long run.

Are there ways to see results quicker?

Good things come to those who wait, however, there are a few things you can do that may cause SEO results to be seen slightly quicker than usual. Here are a few things that may help you:

Low difficulty keywords

Low difficulty keywords are search terms that are typically quite easy to rank for because many of the competitors aren’t focused on them. By choosing to target these types of keywords in comparison to high difficulty ones, it can achieve visibly faster results due to them being more niche, with fewer websites targeting them.

Adapt pages that are already ranking

If you’re already ranking in a position between four and ten for a keyword, it may be worth making some changes to that page. As search engines already deem your page as useful and relevant, some minor tweaks may be able to help you rank higher and more quickly. Small improvements can lead to more clicks, which can improve your ranking.

Resolve any technical SEO issues

If you have some technical SEO errors on your website, it can make it extremely difficult to improve your rankings. If Google or other search engines can’t crawl and index your website correctly, your pages won’t appear in any search results. It is crucial to conduct a technical SEO audit to determine and fix any issues you may have. If you’re not quite sure how to do this, our SEO superstars here at Sherbz will be more than happy to perform a technical SEO audit of your website.

Remove unhelpful content

Improving or removing unhelpful content could significantly improve your rankings. If your content fails to meet users’ needs and expectations because it’s poorly written, lacking in detail, clearly AI-written or inaccurate, it will perform poorly and drag the rest of your website down in rankings. The best way to resolve this issue is to either remove, redirect or improve, read more in our blog on creating quality content

Notebook, SEO doodle pens and mindmap

Will investing in SEO help my business?

Employing SEO tactics can significantly enhance your website by boosting its visibility, driving targeted traffic and increasing user engagement. Optimising for search engines ensures that your content aligns with what your audience is searching for, making it more likely to be found and your website interacted with. However, employing SEO tactics can take some time before you start seeing the benefits. It is a slow burning process but, if done properly, it has many benefits for your website, such as increased visibility, increase in organic traffic, higher conversions of sales and so much more.

If you have no idea where to start when it comes to SEO, then why not let us take control for you? That way you will just see the benefits without the hassle of trying to understand how it all works and the possibility of getting it wrong. Here at Sherbet Donkey, we have a fantastic team of SEO specialists who can help your business reach new heights. We have a long list of satisfied clients who’ve seen our SEO strategies take their websites from zero to hero and are thrilled they trusted Sherbz with their SEO marketing. Investing in your business’s marketing has never been so easy, or such a worthwhile investment, so don’t hesitate to work with us, starting your journey to great SEO.
Call us on 0800 197 9803 or drop us an email at to get the ball rolling.

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