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Now that your customers have landed on your website page how will you get them to stay?
Now that your customers have landed on your website page how will you get them to stay and the bigger question you might be asking yourself is “how can I generate leads, converting website traffic to sales?”When you find a customer scrolling through your website, most of the time, they are there for a reason.They might have landed on your page through key terms that they have typed into Google or maybe they have found you through a website link on social media.Whatever the reason for them visiting your page, you now have the chance to convert them into leads.
If a customer is already on your website, they most likely will have the intention to buy from you, do not make this process difficult for them.
Pretty websites are all well and good, however, if they are too complex then a customer might feel frustration as they cannot easily navigate to buying. Ultimately, this may make them hit that exit button and leave your website.
Making the customer experience simple to follow through a clear web flow will make it easy for you customer to buy your products.
This is how to convert website traffic to sales.
Search engine optimization, also known as SEO, is becoming one of the most popular forms of marketing for businesses everywhere.You might be asking “how will SEO help my business?”With SEO you can identify what customers are searching.If you know what they are searching for then you will be able to target those specific points, drawing them to your website and, finally, allowing you to increase website traffic.As a digital marketing agency, we can provide services to help you put together a solid SEO strategy and with SEO tips alongside a plan of action, you will see those sales rise.“61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.” (inter-growth)Choosing the right digital marketing agency will ensure that you receive SEO that works and that will increase search engine ranking
Everyone loves an offer, right?If something is discounted, even just a small amount, we suddenly feel more inclined to grab that purchase and save those extra pennies.Customers like to be rewarded, so in that sense can you offer something to them to incentivise them to do what you are asking of them.Generate more sales from your website by giving them that something more and allow customers to remember you as the company that gave back.If someone feels like you have reward them for coming to you, it is more likely they will come back for more, loyalty can be formed with the smallest of rewards.
As a business it is important to have a strong brand identity that is clear.With strong branding and design content you will be able to present yourself as a business that people can trust to buy from.If you know and understand your own identity and stand by that, people will believe in what you are trying to sell as they will trust in what you present to them.Compelling content on a website is also a big help factor as it can draw a customer in and encourage them to look further and, also, visit your online shop, if you have one.This is another strategic play to get your customers to stay on your website and the more traffic you have interacting with your website, the more likely it is that you will be able to convert traffic into sales.Now let’s get those sales in and convert traffic into leads.
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