SEO agency Walsall

With the best SEO tools at our disposal, we can significantly improve every part of your online presence. That is why we’re the go-to SEO agency for organisations in Walsall. Our strategies turn searchers into customers.  

Our clients

Waste Spectrum
Aluminium Online
Ainscough Crane Hire blue logo
MPB
intergas
denios
redhill logo
Vanguard logo with black text and orange underline
LTS Global Solutions
autopack logo
Hex group logo
Bright Sherbet Donkey illustration for colourful, fun themed designs.
Clover HR black logo
Perfect Portal's company logo
H2O Hygiene logo in black

An award-winning SEO agency

A website alone is not enough to generate traffic for your business – it’s all about optimisation. With the right SEO approach, you can outpace your competitors, attract customers looking for your products or services, and drive those all-important sales.

We’re an SEO company you can trust. Since our launch, we’ve won awards on a regular basis, including ‘Enterprise of the Year 2024’ at the Signature Awards. Along with 100+ five-star reviews for our website and SEO services, it’s clear to see why we’re the go-to choice for businesses looking for SEO in Walsall.

SME of the Year 2023

Top SEO Services Company 2023

Top Web Development Company 2023

Digital Marketing Agency of the Year 2023

Enterprise of the Year 2024

We can help with SEO consultancy in Walsall

With over 50 years of combined experience, our team has more than enough knowledge to cover every aspect of SEO with complete ease. We aren’t the type of company that just ‘does’ SEO; we pride ourselves on being an extension of your company.

We go above and beyond to ensure your business achieves secures traffic, leads and sales. We develop powerful, customised strategies for each of our clients that boost brand awareness, drive more organic website traffic and enhance conversions.

Before starting work, we spend time getting to know more about your business and its goals. We see ourselves as part of your company – we want to help your business thrive. Along with establishing your target keywords and phrases and using cutting-edge approaches to support business growth, we collaborate closely with you to develop a plan that’s especially tailored to your needs.

SEO services we specialise in…

SEO audits

A full breakdown of your website’s technical health, content performance, user experience (UX) and search visibility. We identify structural issues, content gaps and other rank blockers, delivering a plan to boost results quickly.

SEO consultancy

Expert guidance that cuts through the BS. We analyse your sector, competitors and search landscape, building a practical, data-led SEO strategy aligned to your goals, expectations and resources for measurable long-term results.

AI SEO

An emerging area of SEO that works to ensure your business is mentioned by AI engines when users search for services or products like yours, using structured content and topical authority signals to improve your visibility. 

Technical SEO

An audit of your website will find any errors and possible areas for improvement. Our goal is to improve your website’s crawlability and structural integrity by using this information to begin improving its search engine rankings.

Local SEO

The aim of local SEO is to get your business to the top of search results in your area. Our team will ensure your business appears in relevant local searches and on Google My Business, so you receive more local enquiries.

National SEO

If you’re looking to attract a wider audience, our national SEO services put your business in front of customers across the country. Using non-location specific keywords and a scalable strategy helps to strengthen your authority nationwide.

Ecommerce SEO

Data-driven optimisation across your category pages, product pages, internal linking and conversion pathways. We improve your visibility for transactional searches and create a smoother buying journey that increases organic revenue.

Need help? Get in touch today and our expert team will help.

Reach out to our experts   

Discover what’s working
and what’s not.

Get a clear, honest audit of your site’s SEO performance before making your next move

Bespoke SEO solutions

As your Walsall SEO company, we’ll create customised strategies for your business. Sherbet Donkey knows that every organisation is individual, as are your goals, so we tailor our SEO strategy to your specific needs. 

When you start working with us, we begin with a dedicated SEO audit, before building a tailored strategy including a detailed keyword map and content strategy. We’ll focus on on-page SEO first, then technical SEO.

We ensure your on-page content contains your target keywords and all information needed to rank well. Our talented copywriters will develop content that drives website traffic and keeps you ahead of the competition. 

Following your on-page SEO, we’ll review your website’s architecture, looking into user experience and conversion rate optimisation. Our  SEO experts will employ the best ways to get long-term results. 

Why choose Sherbet Donkey?

With over 20 years of combined expertise, we have a solid understanding of what it takes to succeed online. 

Real results

Our primary focus is ensuring your business sees the results you deserve so you can achieve long-term business goals, which is what makes us the go-to SEO company for Walsall.

Customised approaches

We supply all our clients with tailored strategies that reflect their business goals and needs to ensure success.

Transparency 

You will have complete oversight over everything we do, with a dedicated SEO account manager regularly observing and providing you with progress updates.

High levels of experience 

To guarantee you receive the best services possible, our staff are always learning new skills and staying agile to Google algorithm updates.

Proven results.
Real clients. Real growth.

137% more items purchased through organic search year on year

+137%
Increase in items purchased through organic search
£30k+
year-on-year increase in net sales
+69%
Year-on-year increase in organic sessions
+91%
Increase in returning users
116% YoY increase in organic sessions for core washroom services

+118%
increase in new organic web users visiting the website for key service vs the previous year
+116%
Increase in organic sessions for washroom services
+161%
Increase in new organic users visiting our washroom service pages
+30
Page 1 keyword rankings
505% more organic sales for made-to-measure specialists

+505%
Increase in organic purchases
+65%
Rise in organic sessions
+61%
Increase in total users
+53%
Increase in new users
121% more enquiries in organic traffic in 15 months

+121%
Increase in contact form submissions over a yearly period
+62%
Year-on-year growth in organic active users on the warehousing & storage page
67
Keywords ranking in positions 1-3, vs 14 in the previous year
+64%
Year-on-year increase in organic sessions to the warehousing & storage page
LTS Global Solutions Logo
340% more organic product sales

+340%
Increase in overall organic product sales
80+
Keywords in Google's top 3
+1482%
Increase in organic sessions for key product page
+33%
Increase in revenue from thermal label sales
SR Mailing Logo
333% Increase in website leads

+333%
Increase in website leads vs 2025
70+
Page 1 rankings
+111%
Organic traffic growth for targeted product
52
AI search results for service focused queries
Lenson Select Green and Red Logo
215+ Keywords ranking in the top 3 positions on Google

215
Keywords ranking in Google's top 3
+241%
Increase in online course bookings
+172%
Year-on-year organic traffic increase for training course pages
160+
Apperances in AI Search
Modern Intergas heating system for efficient home warmth.
20% increase in organic purchases in under a year

415
Appearances in Google's AI search results
413
High-value keywords ranking in Google's Top 3
+149%
Increase in web visitors to the primary service page
+20%
Increase in sales
Professional Drainfast drainage system installation for efficient waste management.
81% increase in enquiries for modular classroom supplier

100+
Page 1 rankings on Google
+81%
Increase in website enquiries
+22%
Increase in website visitors vs the previous year
2142
2,142+ Organic website visitors
Midlands Portable Buildings logo, with black text and a blue circular icon to the left
129% increase website leads

134
Keywords ranking in the top 10 positions on Google
56
Keywords in the top 3 of Google search
+129%
More online enquiries
+40%
increase in website visitors vs the previous year
Central Group Roofing & Building Solutions Logo
75% increase in website leads year-on-year

111
Keyword rankings on page 1 of Google
42
Google AI Features
+75%
Increase in website leads year-on-year
+61%
Increase in website visitors vs the previous year
Haus Installations White Logo no Background
98% Increase in new website visitors

+98%
Increase in new website visitors vs the previous year
+54%
Increase in visitors to the legionella risk assessment page
+90%
Rise in form submissions, coming directly from our SEO work
+45%
Increase in service-focused clicks
H2O Hygiene Logo
140+ keywords ranking on page 1 of Google

+20%
Increase in website leads through their contact forms
223
keywords ranking in Google's top 10
81
keywords ranking in Google's top 3
+189%
More Visitors to the Deluxe Studios Page
The Studios Logo
88% increase in organic conversions for main service

110+
Search terms now rank in the top 3 positions on Google
+88%
Increase in organic conversions
+200%
Rise in new organic site users
+140%
Increase in website enquiries
EMS Asbestos Logo in white text with a globe icon
Best SEO campaign award nominee sees a 1,300% increase in organic revenue

125k+
in website sales during the first 6-months of 2026
+702%
year-on-year sales increase
+1000%
Increase in new website visitors in 6-months
337
Keywords in top 3 positions on Google
Alice Wheeler London Logo
£2 million in quarterly sales for office fit out provider

+126%
Increase in website leads during the first 6-months of 2026 vs 2025
£2
Million in quarterly sales
+1551%
Increase in organic web users
+52%
Increase in engagement rate
Vanguard logo with black text and orange underline
164% more organic sessions in 12 months

164%
More organic sessions
313%
Increase in engagement time
34%
Jump in website contact forms
169%
Increase in organic new users
Coveya logo
430+ keywords in Google’s top 3 results

430+
Keywords in top 3 positions
8k
Monthly sessions
30%
Increase in organic conversion rate
8x
Increase in revenue
Aluminium Online white logo
321 Website leads in 6-months for Clover HR

321
up 78% year-on-year
#1
for HR Consultancy in London, Birmingham & Manchester
290
position 1 keyword rankings on Google
445
Top 3 keyword rankings
Clover HR logo
1,135% increase in online sales revenue

138
Website leads in 6-months, A 92% increase vs 2025
960+
Keywords ranking on page 1
375+
Top 3 rankings on Google
+1135%
Website sales increased from £41k to £507k in a year
Nordic Timber Buildings logo
Top 3 rankings and higher conversions: how MPB levelled up their SEO

85+
Page 1 keywords
20+
Position 1-3 keywords
+126%
increase in localised organic users visting the website
20+
AI overview mentions for high-valued customer queries
Midlands Portable Buildings logo, with black text and a blue circular icon to the left
Over £300,000 in net revenue in just 6-months for garden brand

£300k+
in net revenue in just 6-months
87%
Increase in total website sales vs the previous quarter
330+
Page 1 keywords rankings
120+
Keywords ranking in top 3 positions
Weather IT logo in bold black text
235 Website leads for a Bristol-based coffee & vending supplier

235
form enquiries in six months
+167%
More telephone leads through the website
+83%
Increase in email leads through the website
15
AI overview mentions for high-valued customer queries
JW Vending Ltd logo in red text on a white background
500+ organic enquiries in six months for UK leading events company

500+
organic enquiries in six months up 41%
+67%
More Top 3 Google Rankings
+120%
Increase in organic sessions
510
Rankings on the first page of Google
The Events Company logo

FAQs

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With over 100+ excellent reviews, why look anywhere else?