Advantage Storage and Handling

Advantage is a company that specialises in office fit outs, partitioning, mezzanine flooring, ceilings, shelving and industrial racking with over twenty-five years’ experience in the industry.  

What success looks like

For Advantage, success was to have a clean, crisp and easy to use website to showcase their strengths and guide potential clients seamlessly and professionally through to contact them. Ultimately success looked like more organic revenue and custom.  


Page one rankings


Keyword ranking position improvement


Impressions in the search results

How we did it

Advantage wanted a clean and professional-looking site that was easy to use and highlighted their strengths in project management and full fit outs for businesses in the West Midlands.  

Advantage How We Did It

User experience and user interface design

The orange and blue colours of their existing logo, as well as the circular design, were used throughout the site with a clean and fresh white base to create the impression of a professional, dependable company with decades of experience and to give a clean, crisp look to the website.  

Advantage Development


As Advantage already had a well-established and powerful brand, our main goal with this website was to incorporate this identity as deeply as possible. During the development phase, we emphasised the use of circular themes to echo their branding and logo. We also streamlined the navigation by linking the projects section seamlessly to the services page to enable easy connections, quick setups and facilitate customer navigation of the site.  


We developed a strategy to help Advantage rise up the rankings by conducting competitor analysis and keyword research. They were keen to target potential mezzanine flooring clients and so we focused on this in our strategy. Through the use of technical SEO practices, we ensured that the new site indexed properly and could quickly pick up our SEO content for rankings on specific keywords. We have seen them improving their rankings by optimising target landing pages and heading structures, clear internal linking for customers and producing powerful, conversion-focused content.  


Client feedback

client feedback 001
reviews 001

Having become cynical on the merits of SEO I am pleased to say Sherbet Donkey are the first agency of many I have tried to actually live up to and surpass their promises. I highly recommend. They are head and shoulders above the rest of the agencies I have tried.

Christopher Pullen, Advantage Storage & Handling

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