Aluminium Online

Aluminium Online is a wholesaler that supplies, fabricates and produces aluminium sheets, bars, tubes and many other aluminium products across the UK and worldwide to a vast array of sectors.

What success looks like

Aluminium Online were looking for an agency that could help them grow their online sales. Success for the company was improved rankings and greater customer engagement with the site and ultimately increased sales.


keywords in the top 3 positions


out of 100 keywords ranking on page 1 of Google


Online orders in 2 years

First strategy

The initial strategy for Aluminium Online’s website was to improve page speed and user experience and ensure optimisation for various devices whilst fixing some key technical issues. Alongside this, we wrote relevant content according to keyword research and looked for gaps in the content of their competitors. Our aim was to make conversion focused content, with a strong internal linking strategy, as well as developing topical clusters to increase the sites percieved EAT.

AO How We Did It copy

Ongoing SEO improvements

Ongoing improvements to the site involve analysis and assessment of how pages and keywords are performing. This will then lead to improving and optimising content, comparing the site to competitors as well as performing technical SEO tasks to help improve the site overall. The Aluminium Online site has been going from strength to strength since they tasked us with their SEO and their rankings have shot up over the last couple of years, with most of their keywords achieving the first page of Google.

increase in
new sessions

increase in pages
visited per session


Client feedback

client feedback 001
reviews 001

Sherbet Donkey have been amazing to work with so far, I was sceptical about SEO but they are helping to transform our online business, so much so we have just commisioned another website. Special thanks to Loki, Katie, Andrew, Vish and all of the team there.

Joseph Mullally, Aluminium Online

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