Autopack

One of the UK’s leading suppliers of filling and packing machinery, Autopack offers a wide range of process and packaging machinery for a variety of industries. They have been keeping processing and packaging lines running smoothly since 2012.

What success looks like

Success for Autopack looked like achieving a uniform and coherent website with a user-friendly feel, that encourages organic traffic and content that is informative.

71

page 1 keyword rankings

7500

organic sessions

179

organic leads

How we did it

Autopack came to us looking for a new website design and help with their SEO as their website was very basic and lacked the content it needed to rank successfully. They wanted a site that was built with SEO principles and was clean and easy to navigate.

How We Did It

Interface design

We conducted several workshops with Autopack to grasp the design style they were after. We wanted to ensure there was a uniform feel to all imagery and content on the website with a clear and coherent look to the overall brand. They wanted to have a dynamic design that would work on all platforms from desktop, tablet and mobile, making it easy to navigate and showcasing their multitude of products.

Autopack Dev Img

Development

Autopack was after a website that had e-commerce features without the e-commerce element. Custom post types were used throughout their website and products were synced for ACF fields to allow Autopack to make their own changes easily. A mega menu was integrated and split into two categories to target specific audiences and make their website easy to navigate. The entirety of this website was built with SEO in mind, ensuring quality content was presented throughout to aid SEO processes.

SEO

When we were first tasked with taking control of Autopack’s SEO, their primary focus was on improving and growing their organic online visibility as a business. Our strategy at the beginning was focused on optimising various categories on the website. With our ongoing SEO efforts, Autopack now ranks in first position for 12 of their tracked keywords and features on the first page of Google for 22 of their target keywords.

Autopack Before Autopack After

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