Coventry Timber Products

Coventry Timber Products is one of the UK’s leading suppliers of timber products. Based in Coventry, West Midlands, they have over a century of combined industry experience and pride themselves on offering the highest quality products whilst following eco-friendly practices.

What success looks like

Success for Coventry Timber Products looks like increasing brand awareness and driving online sales while creating a website that has a professional and authoritative feel that gives customers the answers they need.


page 1 keyword rankings


individual organic users


in organic sales since site launch

How we did it

Coventry Timber gave us the brief to design a new website and business persona that would reach the same level of audience as their competitors. Their old website looked outdated and didn’t have all the features they needed to make an impact on the market.

Cov Timber How We Did It 1

The design process

When Coventry Timber Products came to us, they had a logo and a selection of brand colours that we decided to enhance. We wanted to help them stand out from their competitors, so we decided to include the vibrant orange and blue, whilst keeping the grey tones from their original branding. We decided to use different CTAs (calls to action) in order to increase order velocity and create a consistent, conversion-friendly layout. This was represented through the choice of font and font sizes and clear spacing between components.

Cov Timber Development Template 1


The new website for Coventry Timber Products was built with a fast-loading, bespoke theme. Content throughout the website is easily edited through ACF (Advanced Custom Fields) using WordPress’ Gutenberg editor, allowing them to easily make any necessary changes. The use of a mega menu on the website makes browsing Coventry Timber’s website easy and clear, as well as ensuring it’s optimised for SEO purposes. Their website also has a live chat system so customers can access support when they need it. We decided to go with a block-based approach with 40% of site blocks being easily edited to incorporate any future changes on the website.

Ongoing SEO

For Coventry Timber, our main focus was finding the most important categories they could rank for. Once this was determined we created a clear and structured strategy that allowed us to optimise specific pages. With our ongoing SEO efforts, Coventry Timber Products have hit a number of top positions for the keyword ’timber suppliers‘ and have seen incredible movement in their selected keywords. We are continuing to optimise their product range and create content that will help push their rankings.

Cov Timber Before Cov Timber After


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