Impala Stone

Impala Stone is an award-winning stone surface fabricator that offers a wide range of products and services. Distinguishing themselves from their competitors by offering a complete service from their skilled template specialists and expert stonemasons to their professional installations team.

What success looks like

Success for Impala Stone looks like creating a website that would represent their incredible company growth whilst increasing conversions and sales. Impala Stone was looking for a more professional looking website that better represented their company values. Pairing this with well-managed SEO that would drive organic traffic to their website and increase their rankings against their competitors.


individual organic users since site launch


increase in organic clicks in last 6 months


organic keyword rankings

How we did it

Impala Stone wanted a new website that would reflect their skills and expertise whilst showcasing their selection of quality products and available services. Their old website was outdated and didn’t showcase their quality craftmanship or the tailored services they offer to every client.

How We Did It 1

Interface design

As with every other client, we invited Impala Stone in for a workshop to help us get to know the company better so we could determine a design that truly reflected their offerings and ethos. We created a selection of branding boards, from which they chose a new logo design that would work with their existing colour palette. Impala Stone was after a luxury feel for their website, to display their quality products and expertise whilst still being approachable.

Development Template 1


To create Impala Stone’s e-commerce store, we integrated WooCommerce for a streamlined order, inventory and payment management system. Our initial design focused on seamless navigation of their product range whilst ensuring a responsive and efficient layout that would present their products best. We created custom fields that were expedited so Impala Stone could exhibit its range effectively. A diverse selection of payment and shipping options have also been integrated to enhance the customer shopping experience, providing flexibility and convenience for customers.


Impala Stone came to us because they weren’t seeing the organic traffic they wanted. After inspection, we found that a lot of their web pages weren’t indexing, so their website wasn’t being crawled by Google properly. We decided to get their pages back on track and after doing this we saw Impala Stone’s conversions increase by 638%. The contact form has gone from two enquiries to 44 in the last three months and this is just the beginning. Our SEO is ongoing with Impala Stone, and they are going from strength to strength with our SEO strategies. We’re so thrilled to see what the future holds for them as a business as our SEO helps rocket them into bigger and better things.

Before Impala After Impala


Got an idea in mind?
Speak to our friendly team!

Not tech savvy? You don’t need to be! We’re here to help.
Let’s get your project started…