Midlands Air Conditioning

Midland Air Conditioning are a leading air conditioning installation, repair and maintenance company that supplies and installs full air conditioning systems across the Midlands and Southeast with more than four decades in the industry.

What success looks like

Midlands Aircon were looking for increased organic traffic to their site as well as a greater customer base. See below for the success our great SEO strategy has achieved so far.


increase in total organic sessions vs previous year


more enquiries during our SEO campaign vs the year previous


total ranking keywords

Our inital strategy

In our initial strategy, one of the first things we did was overhaul the internal pages and create a new menu structure. We also created an ‘Areas we serve’ page to remove the ‘orphan page’ issue they were having as so many of their location pages weren’t being properly linked. We created new FAQ content and implemented quizzes in key areas of the website to help users easily find what they were looking for. We also optimised page speed to improve site performance and created a new linking strategy for the current materials.

MAC How We Did It Img

Ongoing SEO improvements

Since the start of our SEO campaign, Midlands Aircon has seen over 64% more organic enquiries compared to the previous year and a 324% increase when compared to the same period in the previous year. Moreover, some of our most important keywords – that the website had never been found before with – have moved onto page one of Google. We continue to optimise older materials on the site as well as ongoing technical SEO work and we’re as delighted as our client to see them going from strength to strength.

increase in
total organic sessions
vs previous year

increase in total organic
web users visiting the
website vs year prior

MAC Before Img MAC After Img


Client feedback

client feedback 001
reviews 001

My organisation MAC have been working with Sherbet Donkey for 8 months and I can say with complete confidence our ROI as significantly improved and even surpassed my expectations, since working with these guys at SD we have even reduced our spend with social media platforms.
We have had our busiest year ever!

A huge thanks to all the staff that’s involved in on helping MAC achieve its goals.

Anthony Smith, Midlands Air Conditioning

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