To modernise the existing Blue Chip CNC branding. We were also asked to design and develop a new and improved website to showcase the diverse nature of their business. To go along with the new website, we were asked to take a series of pictures to display projects that had recently been carried out.
what we did...
As with every website that Sherbet Donkey Media create, we had a design brief to brainstorm ideas and develop a comprehensive view of what the customer wanted and what would be best for the business.
Being such a niche market, we had to be guided by the client as to their brand character, brand identity and any competitors to get specific, identifying sector specialism.
We decided to include:
- Sector specific content- we wanted to create an effortless customer journey
- Engaging imagery- enticing people to move throughout the site engaging with the content provided
- Extensive gallery- to showcase the projects being created
- In depth Careers page- helping the business to promote their job vacancies (as instructed by the customer)
“We specialise in tools, fixtures, gauges and press tooling just to name a few. We have an experienced design team complimented by our highly skilled toolmakers. We allow both traditional and more modern techniques to work alongside each other and we have the capabilities to fulfil even the most complex of jobs.”
the 3D tour
Our 3D tour is brilliant for showcasing the business premises. We thought it would be a brilliant idea for Bluechip CNC to show their workspace. The competitor analysis showed this to be a key opportunity to stand out from the crowd as no one in the sector has done anything like this before.
We headed over to the Bluechip CNC warehouse to take photos on location. We managed to get photos of the skilled toolmakers at work, the machines they wanted to showcase and the outside of the premises with branded vehicles outside.
what happens next...?
- Happy Customers- It was thumbs up all round from the Directors at Bluechip CNC, they thought the work we had created depicted their brand perfectly.
- Beautiful Showcases- our photography was highly commended by the Directors and they were very happy with the way we showcased their work. Important
- Information- all websites come with integrated SEO meaning key words are worked into the content.