Technical SEO services to power up your website

Technical SEO is what makes your website fast, crawlable and built to rank. The process involves analysing your site, figuring out what isn’t performing and fixing it. It’s important to invest in building a strong technical foundation to help your site rank and secure conversions. 

Our clients

Waste Spectrum
Aluminium Online
Ainscough Crane Hire blue logo
MPB
intergas
denios
redhill logo
Vanguard logo with black text and orange underline
LTS Global Solutions
autopack logo
Hex group logo
Bright Sherbet Donkey illustration for colourful, fun themed designs.
Clover HR black logo
Perfect Portal's company logo
H2O Hygiene logo in black

Technical SEO explained

Simply put, technical SEO is about making sure your site works like it should in line with Google’s algorithm requirements. It’s the blueprint that helps search engines understand your page. Get it right and your site performs better.   

Our approach to technical SEO

There’s no substitute for it; technical SEO is crucial to a successful strategy. If your site isn’t set up to be crawled and indexed properly, then it won’t rank. That’s why we always start with a full audit to uncover the issues holding your site back, which unlocks opportunities for real growth.

We don’t just run software to tell us what’s wrong; we put in real, human groundwork to assess your situation. We then prioritise the fixes that will have the biggest impact first, for example resolving crawl errors and broken links to improve speed, structure and usability.

As part of your ongoing SEO retainer, we regularly re-crawl and check your site to make sure everything’s running smoothly. This commitment to keeping your site performing at its best is what sets our technical SEO apart. 

With over 100+ excellent reviews, why look anywhere else?

Discover what’s working
and what’s not.

Get a clear, honest audit of your site’s SEO performance before making your next move

Why does my business need technical SEO?

Your business should invest in technical SEO services for the same reason you invest in anything else: to drive growth and boost revenue. Without it, you’re leaving traffic, leads and sales on the table.

We pinpoint what’s working and what isn’t to determine the best plan of action for your business. Our SEO pros implement key strategies to get your business seen by the right people at the right time, skyrocketing leads and securing sales.  

Growing your brand’s organic visibility

A full technical SEO audit helps your site get crawled and indexed properly, which is the foundation for stronger organic rankings. It’s how we make sure Google can understand and trust your content.

Technical SEO gives your brand the visibility and authority it needs to rank. As technical SEO experts, we have a die-hard commitment to the success of all our clients, big or small.  

What we look out for 

At Sherbet Donkey, our SEO experts stay ahead of every update, trend and algorithm change so your site’s built to perform now and in the future. This approach means you can rely on a single agency that has one clear goal: the growth of your business.  

Broken pages

This involves setting up proper redirects for any broken pages, providing a more seamless user experience and maintaining link integrity. 

Website hosting

Our state-of-the-art cloud hosting solutions provide exceptional speed and reliability for your website.  

Mobile-friendliness

With Google’s shift to mobile-first indexing, it’s crucial for websites to perform optimally on mobile devices. Our team prioritises mobile-friendliness to improve the user experience.  

Accessibility

Ensuring your website is accessible to all users is a key aspect of our approach. This includes optimising your internal link structure to make sure authority flows naturally across your site. 

Site speed and core web vitals

We can implement a wide range of strategies to improve site speed, such as compressing images, implementing browser caching, consolidating plugins, trimming down unnecessary JavaScript and more.  

Site structure and navigation

We enhance website navigability by maintaining a clean, well-structured XML sitemap and using descriptive URLs that clearly indicate the content of each page.  

Website migrations

Our team excels in conducting seamless website migrations, a critical process that can significantly impact existing domain rankings if mishandled.  

Crawling and indexing

Our technical SEO specialists regularly monitor Google Search Console for any indexing issues. A page that isn’t indexed won’t appear in search results, thereby missing out on keyword rankings. 

Proven results.
Real clients. Real growth.

137% more items purchased through organic search year on year

+137%
Increase in items purchased through organic search
£30k+
year-on-year increase in net sales
+69%
Year-on-year increase in organic sessions
+91%
Increase in returning users
116% YoY increase in organic sessions for core washroom services

+118%
increase in new organic web users visiting the website for key service vs the previous year
+116%
Increase in organic sessions for washroom services
+161%
Increase in new organic users visiting our washroom service pages
+30
Page 1 keyword rankings
505% more organic sales for made-to-measure specialists

+505%
Increase in organic purchases
+65%
Rise in organic sessions
+61%
Increase in total users
+53%
Increase in new users
121% more enquiries in organic traffic in 15 months

+121%
Increase in contact form submissions over a yearly period
+62%
Year-on-year growth in organic active users on the warehousing & storage page
67
Keywords ranking in positions 1-3, vs 14 in the previous year
+64%
Year-on-year increase in organic sessions to the warehousing & storage page
LTS Global Solutions Logo
340% more organic product sales

+340%
Increase in overall organic product sales
80+
Keywords in Google's top 3
+1482%
Increase in organic sessions for key product page
+33%
Increase in revenue from thermal label sales
SR Mailing Logo
333% Increase in website leads

+333%
Increase in website leads vs 2025
70+
Page 1 rankings
+111%
Organic traffic growth for targeted product
52
AI search results for service focused queries
Lenson Select Green and Red Logo
215+ Keywords ranking in the top 3 positions on Google

215
Keywords ranking in Google's top 3
+241%
Increase in online course bookings
+172%
Year-on-year organic traffic increase for training course pages
160+
Apperances in AI Search
Modern Intergas heating system for efficient home warmth.
20% increase in organic purchases in under a year

415
Appearances in Google's AI search results
413
High-value keywords ranking in Google's Top 3
+149%
Increase in web visitors to the primary service page
+20%
Increase in sales
Professional Drainfast drainage system installation for efficient waste management.
81% increase in enquiries for modular classroom supplier

100+
Page 1 rankings on Google
+81%
Increase in website enquiries
+22%
Increase in website visitors vs the previous year
2142
2,142+ Organic website visitors
Midlands Portable Buildings logo, with black text and a blue circular icon to the left
129% increase website leads

134
Keywords ranking in the top 10 positions on Google
56
Keywords in the top 3 of Google search
+129%
More online enquiries
+40%
increase in website visitors vs the previous year
Central Group Roofing & Building Solutions Logo
75% increase in website leads year-on-year

111
Keyword rankings on page 1 of Google
42
Google AI Features
+75%
Increase in website leads year-on-year
+61%
Increase in website visitors vs the previous year
Haus Installations White Logo no Background
98% Increase in new website visitors

+98%
Increase in new website visitors vs the previous year
+54%
Increase in visitors to the legionella risk assessment page
+90%
Rise in form submissions, coming directly from our SEO work
+45%
Increase in service-focused clicks
H2O Hygiene Logo
140+ keywords ranking on page 1 of Google

+20%
Increase in website leads through their contact forms
223
keywords ranking in Google's top 10
81
keywords ranking in Google's top 3
+189%
More Visitors to the Deluxe Studios Page
The Studios Logo
88% increase in organic conversions for main service

110+
Search terms now rank in the top 3 positions on Google
+88%
Increase in organic conversions
+200%
Rise in new organic site users
+140%
Increase in website enquiries
EMS Asbestos Logo in white text with a globe icon
Best SEO campaign award nominee sees a 1,300% increase in organic revenue

125k+
in website sales during the first 6-months of 2026
+702%
year-on-year sales increase
+1000%
Increase in new website visitors in 6-months
337
Keywords in top 3 positions on Google
Alice Wheeler London Logo
£2 million in quarterly sales for office fit out provider

+126%
Increase in website leads during the first 6-months of 2026 vs 2025
£2
Million in quarterly sales
+1551%
Increase in organic web users
+52%
Increase in engagement rate
Vanguard logo with black text and orange underline
164% more organic sessions in 12 months

164%
More organic sessions
313%
Increase in engagement time
34%
Jump in website contact forms
169%
Increase in organic new users
Coveya logo
430+ keywords in Google’s top 3 results

430+
Keywords in top 3 positions
8k
Monthly sessions
30%
Increase in organic conversion rate
8x
Increase in revenue
Aluminium Online white logo
321 Website leads in 6-months for Clover HR

321
up 78% year-on-year
#1
for HR Consultancy in London, Birmingham & Manchester
290
position 1 keyword rankings on Google
445
Top 3 keyword rankings
Clover HR logo
1,135% increase in online sales revenue

138
Website leads in 6-months, A 92% increase vs 2025
960+
Keywords ranking on page 1
375+
Top 3 rankings on Google
+1135%
Website sales increased from £41k to £507k in a year
Nordic Timber Buildings logo
Top 3 rankings and higher conversions: how MPB levelled up their SEO

85+
Page 1 keywords
20+
Position 1-3 keywords
+126%
increase in localised organic users visting the website
20+
AI overview mentions for high-valued customer queries
Midlands Portable Buildings logo, with black text and a blue circular icon to the left
Over £300,000 in net revenue in just 6-months for garden brand

£300k+
in net revenue in just 6-months
87%
Increase in total website sales vs the previous quarter
330+
Page 1 keywords rankings
120+
Keywords ranking in top 3 positions
Weather IT logo in bold black text
235 Website leads for a Bristol-based coffee & vending supplier

235
form enquiries in six months
+167%
More telephone leads through the website
+83%
Increase in email leads through the website
15
AI overview mentions for high-valued customer queries
JW Vending Ltd logo in red text on a white background
500+ organic enquiries in six months for UK leading events company

500+
organic enquiries in six months up 41%
+67%
More Top 3 Google Rankings
+120%
Increase in organic sessions
510
Rankings on the first page of Google
The Events Company logo

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