Build your brand voice with our content writing services

Quality content marketing
driven by SEO research


There is a vast array of reasons why having high-quality SEO content writing is essential for businesses of all sizes, not least because it enhances your user’s experience whilst establishing authority and trust in your products and services.

Quality content will be favoured by search engines such as Google, which can improve your chances of ranking more highly in search results – leading in turn to greater visibility and more visitors to your site to generate leads and drive sales. Engaging, interesting and informative content will guide potential customers through your site and to sales, whilst building brand authority.  

Sometimes actually writing this level of high-quality content for your site is hard when you’re trying to run your company and are struggling to find the time. So you keep putting it off. It can seem a huge challenge to produce the engaging yet informative content you’re looking to produce and perhaps you’ve no idea how to get the content right for both users and appearing in the top 3 organic search results.

Well, don’t despair – there’s good news as our talented team of content writers just loves helping clients get the best quality content for their sites with our content writing services.  

Our copywriting

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Creating great copy is a process we’ve honed down to a winning formula, and it involves planning, execution and ongoing management. The Sherbz copywriting process is a six-step procedure:


Research and planning

This step is partly completed by the SEO team who research your current website, sector and competitor analysis as well as keywords that can be targeted in the content creation phase. This can be for new webpages, location specific pages, blogs and existing page optimisations.


Creation of content briefs

The SEO team create detailed briefs for every type of content that needs to be written, to structure the content well and cover the relevant keywords.


Content writing

The content team take up the research to make sure they fully understand the business, industry and each topic as they then create engaging and informative SEO content writing which incorporates the keywords and relevant elements of the content briefs.



Another member of the content team proofreads every piece of content written at Sherbz. We know that occasionally mistakes happen, and a second pair of eyes can usually spot them – ensuring every piece of content is of the highest standard of written English – punctuated and spelled correctly.



The fifth step in the process is when the created content is sent to the client for approval. This is an opportunity to make sure the content is accurate and truly represents the business. The customer has the opportunity to make changes to the content or simply approve it if they don’t want to make any alterations.



When the client has approved the content it is uploaded to the site for Google to begin crawling and improve organic rankings and eventually lead to quality conversions

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New website copywriting

When you’re having a new website prepared, the content that goes onto it must be compelling, cohesive and consistent as well as relevant. When you come to Sherbz for a new website, that’s exactly what we aim to produce.

We find out about your business, audience, needs, pain points and how you’d want your brand tone to come through in the content we create. With our team of talented and expert SEOs, we create briefs with research and keywords to produce the high-quality website content writing we’re proud to uphold.

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SEO content writing services

Helping our SEO clients achieve their goals is generally a marathon rather than a sprint, although some of our clients have seen super-fast results, so it can happen!

We work with each client to create an SEO strategy by auditing your current website, researching competitors, keywords and what you’re looking to prioritise as a business, as well as checking your website for technical issues to remove orphan pages and repair broken backlinks.

We work to optimise your current content whilst creating new and engaging SEO content to support the SEO strategy we’ve created for you. Our impressive list of contented customers is a testament to the success of our team’s efforts for every client.

Our experienced
writing team

All of our content team are experienced writers with a vast array of skills and experience behind them. Some of our team have authored, edited or ghost-written novels, written plays and more. With experience in marketing, advertising, education and the media and several degrees between us, you can be confident of getting top-quality content writing services from all of our talented team.  

Our content
writing projects

We have worked with a long list of different clients, from smaller enterprises to medium to large companies, producing entertaining and informative SEO content writing to help them rise through the ranks of Google’s search pages. See some of the clients who we’ve helped with our content writing services.

Why choose Sherbet Donkey as your
SEO agency?

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Although we might seem like the new kids on the block – being a relatively young agency – there are several reasons why choosing Sherbz as your SEO and content marketing agency is a smart move.

Case studies of successful SEO campaigns

We’re proud to have many successful examples to show our effectiveness in improving search rankings and driving traffic for our client’s sites. Don’t just take our word for it, see what our other clients have to say and see the stats of how much we’ve helped their companies to grow.

Transparency and reporting

We are fully transparent about our strategies and give regular, updated reports on your website’s performance and what we’ve been doing on your behalf.

Clear and realistic communication

We don’t believe in beating around the bush and will always respond quickly and clearly with easy-to-understand explanations and information. We never overpromise as we know SEO is a marathon, not a sprint – real results take time, and we always offer a realistic approach.

Customised strategies with a holistic approach

We know the one-size-fits-all approach doesn’t work, and we customise a unique strategy for every business and its unique needs. For us we have a holistic approach based on evidence of what works, including quality website content writing, a strong technical foundation, continued UX work, considered link building and more.

Knowledge and expertise

As an agency, we have an impressive knowledge of the everchanging landscape of SEO and how to create and work with websites to give the best chance of success. We know how the field of SEO evolves and we strive to stay at the forefront of change for our client’s benefit. We also always aim to fully understand your business, goals, target audience and industry specifics to create bespoke SEO strategies that yield results.

Service range

We offer a range of services that complement SEO, such as content marketing, social media management and PPC to ensure all of our clients are offered a comprehensive digital marketing strategy.

Cost effectiveness

Our pricing is transparent and reasonable as well as aligning with the services we offer. We always deliver what we promise and the more you choose to invest in your SEO marketing the more we will be able to do to help your company.

Our team

We have an amazing SEO team with some of the most talented and experienced people – we know our people are our greatest asset and they can be your biggest weapon in your marketing armoury if you choose to partner with us.

Have more questions about our
SEO content writing services?

  • How do you write SEO content?

    SEO content writing involves creating material that’s both appealing to readers and optimised for search engines. Some of the basic steps to website and SEO content writing are:

    Start by researching relevant keywords, focusing on terms your target audience is searching for. These keywords should be naturally integrated into your content, including the title, headings and body text, and avoid keyword stuffing.

    Ensure the content is informative and valuable, directly addressing the needs or questions of your audience.

    Pay attention to structure and readability, using short paragraphs, bullet points and subheadings for better user experience.

    Incorporate internal and external links where relevant. Meta descriptions and image alt texts should also be optimised with keywords.

    Lastly, keep your SEO content writing updated regularly, as search engines favour fresh and current material.

    If this seems as if it’ll take too long to get your head around, or just too tricky to work out, why not avail yourself of our content writing services? Let our expert content team take the headache out of creating your website content writing and get in touch for a free, no-obligation quote.

  • Why shouldn’t I just use ChatGPT to write my content?

    Using ChatGPT to write content can be a starting point, but it should never be the only method. While ChatGPT can generate coherent and contextually appropriate text, it cannot produce deeply personalised and unique insights that reflect brand-specific voice and audience-specific nuances. Moreover, it doesn’t keep up with current events or the very latest industry trends, which might be crucial for timely and relevant SEO content writing. Human oversight is necessary to ensure the content aligns with your brand’s tone, style and marketing goals. Also, for SEO content writing, human creativity and expertise are crucial for strategy, keyword usage and understanding audience intent. Google doesn’t look favourably on AI-generated content and it can harm your website’s rankings – which is why using a great content marketing agency, like Sherbz, can make sure your content is always highly ranked by Google and other search engines.

  • What is SEO in content writing?

    SEO in content writing refers to the practice of creating and structuring content to improve its visibility and ranking on search engine results pages (SERPs). This involves using targeted keywords effectively, ensuring the content is of high quality, relevant and provides value to the intended audience. SEO-focused writing also includes optimising title tags and meta descriptions and using a clear and logical structure – with headings and subheadings – for better readability and crawlability by search engines. The goal is to attract more organic traffic from search engines by making the content more discoverable and appealing to users.

  • Do SEOs write content?

    SEOs, or Search Engine Optimisation professionals, often do write content, but their primary focus is optimising it for better search engine rankings. They may either write content themselves or work closely with content writers. Their role involves researching and integrating relevant keywords, ensuring the content aligns with search engine algorithms and optimising various on-page elements like titles, meta descriptions and structure. SEOs also analyse the performance of the content, making adjustments based on analytics. At Sherbz we have a dedicated, specialised team of professional content writers, so our SEOs can focus on the optimisation, analytics and strategy they excel in whilst our content team provide the content writing services that complement their work.

  • How much is an SEO content writing service?

    The cost of an SEO content writing service varies widely depending on several factors such as the experience and expertise of the writer or agency, the complexity of the subject matter, the length of the content and specific client requirements. Comprehensive SEO content writing services that include extensive research, keyword strategy and high levels of customisation tend to be at the higher end of the pricing scale. For ongoing projects or bulk orders, agencies might offer package deals or monthly retainers. It’s important to balance cost with the quality of work and the ROI it can bring. Our clients have often found the additional sales generated by our expert SEO and content marketing agency have more than paid for their SEO budgets – propelling their business to much greater sales and customer visibility. Get in touch today to get a free, no-obligation quote for your business and start to see your investment grow.

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