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Building a local SEO strategy is a key aim for many businesses and Sherbet Donkey can help you to build a trustworthy online reputation with local reach.
The goal of local SEO services is to make your business more visible in local search results for the areas you’ve targeted. This is accomplished by showing up in the top organic search results for the services you provide.
Local SEO services are advantageous for businesses that have a physical location, such as a shopfront, or who provide a service that is limited to a particular geographical area.
Local SEO continues to forge the way for growing your business, with 97% of consumers using search engines to find local businesses, and Google Maps connected to sites driving sales with 86% of local consumers finding directions and all information from their phones.
The ‘near me’ mobile searches grew by 136% last year alone, and with Google being the most visited website (87.3 billion visits in just April 2023 – at least 8.5 billion per day, 99,000 per second) getting your business to rank in local searches is the way to project your company, products and services through the roof – as 78% of local searches on mobile result in an offline purchase.
Promoting your services online is vital to maintaining a strong local presence over the competition, and ranking well locally brings in more desirable traffic – resulting in enquiries and conversions to purchases. A strong local reputation will drive repeat customers and a focus on business growth.
Sherbet Donkey is a local SEO agency that fully understands the importance of local SEO strategies and how to help your business to feature in local search results, effectively targeting potential customers through your website.
Local SEO marketing optimises your business for location-based searches, significantly increasing your visibility among local customers. This is essential for attracting foot traffic and local clients.
By focusing on local search terms and keywords, local SEO optimisation drives more relevant traffic to your website. Visitors searching are well qualified, as they are usually in the vicinity and actively searching for your products or services, leading to higher engagement and conversion rates.
Local SEO services include optimising your Google My Business (GMB) profile, which enhances your appearance in Google’s local search results and Maps. A well-maintained GMB profile can significantly boost your local online presence.
Many businesses overlook the importance of local SEO marketing, so by investing in it, you can gain an edge over competitors. This is especially advantageous in markets with high competition.
Local searches often lead to higher conversion rates compared to non-local searches. This is because local SEO marketing connects you with users who are more likely to be interested in your products or services and are ready to purchase.
Compared to traditional advertising, local SEO marketing is a more cost-effective way to market your business. It targets users who are actively searching for your products or services, reducing wasted effort and resources.
A strong local online presence helps build trust and credibility with your audience. Positive reviews and consistent local search rankings can establish your business as a trusted and reliable choice in your community.
Local SEO services ensure your business is discoverable on mobile searches, which is crucial given the increasing use of smartphones for finding local information and services.
By targeting local customers, businesses can tap into a critical segment of their market. Local SEO marketing helps in reaching out to these customers who are more likely to visit your physical location or use your local services.
The team at Sherbet Donkey Media are very friendly and professional. The quality of their work is good, and our monthly organic search traffic is up more than 40% since we started. I would recommend them for SEO for businesses in the West Midlands... More
The guys at Sherbet Donkey have a fantastic work ethic and are a pleasure to work with. My experience started with Loki sending me a video breakdown of our current site and where he and the team could improve things. This made them stand out from the off. He was very frank and that’s what I appreciated. We now have an awesome new site and are excited to reap the rewards in the months to come from their continued SEO expertise. Would highly recommend... More
If you’re in doubt, give them a go.
We did and we’ve seen organic sales sky rocket. They know what they’re talking about, they’re proactive, professional and they challenge the norms. Moreover, i wouldnt hesitate going for a pint with any of the team who manage our account (which has to be a sign of quality, right?).
We’re so happy with the SEO that we’ve moved our web hosting to them also. Their technical team is great and care about how the website fucntions. They don’t grumble at (or charge you for!) small, annoying fixes unlike previous firms we’ve used.
So easy to work with... More
I was introduced to Sherbet Donkey as I was looking for help with my SEO and to update my website From start to finish they have been an absolute dream to work with and nothing has been too much trouble for them. They listen to what you like and take feedback on board resulting in a product you love at the end... More
My organisation MAC have been working with Sherbet Donkey for 8 months and I can say with complete confidence our ROI as significantly improved and even surpassed my expectations, since working with these guys at SD we have even reduced our spend with social media platforms.
We have had our busiest year ever!
A huge thanks to all the staff that’s involved in on helping MAC achieve its goals... More
We have been using the SEO capabilities with Sherbet Donkey for 12 months now and have been amazed with the results!
We went into the whole process with caution due to previous sour experiences. However, from the first meeting with Katie, Loki and the team we knew straight away that results and client experience is at the forefront of everything they do.
They are experienced professionals and the results speak for themselves! Our online presence/website and business opportunities have gone from strength to strength and we look forward to continuing our development with Sherbet Donkey’s help for a long time to come!
Thankyou for your dedication & fantastic work!!.. More
One of our companies, Mopheads, is a Birmingham-based cleaning, ironing and laundry service that wanted us to help them target their area with their local SEO strategy, to gain greater visibility and trust with Google’s rankings and ultimately bring in more enquiries. Over the months we’ve worked with Mopheads, we’ve seen many of their local pages move from rankings as low as 50th on Google to page 1 – bringing in an increased monthly rate of enquiries that just keeps going up!
Another company we’ve worked alongside, for their local SEO strategy, is Midlands Air Conditioning. Alongside a comprehensive SEO strategy, including local SEO services, their location keywords have over 48 pages ranking on Google’s page one and they’ve had nearly a thousand new website enquiries in the last year. See more information about our local SEO success stories on our portfolio page.
Midlands Air Conditioning
Air Conditioning Solutions
website enquiries in 12 months
enquiries per month
Although Sherbz is a young company – it’s extremely rich in terms of experience. With a large team of expert SEO specialists and executives and an extremely talented content writing team, there are plenty of great reasons to choose Sherbet Donkey for your local SEO strategy.
Our team possesses deep knowledge and understanding of local SEO strategies. This expertise is crucial in crafting strategies that are specifically tailored to target the local market, ensuring that your business stands out in its specific geographic area.
Understanding every business is unique, Sherbz customises all local SEO services. We take the time to understand your business, its local audience and its specific needs, ensuring the strategy developed is targeting the areas you want your business to reach.
From on-page content and technical optimisation to Google Business Profile management and local citations, our team provides a comprehensive suite of local SEO services. This all-encompassing approach ensures every aspect of your local online presence is optimised for maximum visibility and effectiveness.
Sherbz has a proven track record of delivering tangible results in local SEO marketing. Our experience and success stories speak volumes about our ability to enhance local search rankings and drive targeted traffic to our clients’ websites.
We place a strong emphasis on client communication and support. We give regular updates and are always available to answer questions and provide insights, ensuring you are fully informed and engaged throughout the local SEO strategy process.
We keep at the forefront of SEO, keeping fully alert to algorithm impact, and are reactive tostay abreast of the latest trends and changes in SEO, employing cutting-edge tools and techniques. This ensures your local SEO strategy is not only effective today but also will remain relevant and adaptive to future changes in search engine algorithms.
Our local SEO services are designed to maximise return on investment. By driving targeted local traffic to your site and helping to increase conversions and sales, you ensure that your investment in local SEO translates into tangible business growth.
They also focus on optimising the user experience for local visitors to your website – both for computer and mobile users. This not only helps in retaining customers but also positively impacts your search engine rankings.
Sherbz employs a team of SEO professionals who are dedicated and passionate about digital marketing. This team brings a wealth of knowledge and expertise to each project, ensuring high-quality service delivery every time.
The agency adheres to ethical local SEO practices, ensuring your business gains and maintains its local search rankings through legitimate and sustainable methods.
Between our expert SEO professionals and writers we have nearly seven decades of combined experience which will reassure you we have all the skills needed to give your business the perfect local SEO strategy.
Senior SEO Specialist
Head of SEO
Senior SEO/PPC Specialist
Assistant Head of SEO
Local SEO is the process of optimising your business’s online presence to attract more customers from relevant local searches. These optimisations typically include ensuring your business appears in local search results, particularly on your Google Business Profile Maps. Key activities in local SEO marketing include optimising your Google My Business Pprofile, ensuring accurate local citations across directories, enhancing your website for local keywords and generating locally focused content. This approach targets potential customers who are searching for products or services near them, making it a crucial strategy for businesses that rely on local clientele.
The timeframe for seeing results from local SEO services efforts varies, but generally, you can start to see some tangible improvements after a within a few months of focused work, budget dependent. Unlike traditional SEO, local SEO strategies can yield quicker results due to their targeted nature. However, the exact timing depends on various factors, including the competitiveness of your industry, the current state of your online presence, and the effectiveness of the implemented strategies. It’s important to note that SEO, including local SEO, is an ongoing process requiring continuous effort and adjustments, so patience and persistence are key.
The cost of local SEO services can vary widely based on the scope of the project, the size of your business, the competitiveness of your market and the specific services required. It’s important to choose a service that fits your business’s needs and budget. Remember, investing in local SEO marketing should be seen as a long-term strategy for business growth, rather than a one-time expense. Get in touch with our friendly team to discuss your local SEO goals and get a free, no-obligation quote.
The success of local SEO campaigns is measured through various metrics that indicate improvements in local search visibility, website traffic and customer engagement. Key performance indicators (KPIs) include increases in rankings for local search terms, growth in organic traffic from local searches and more visibility on Google’s rankings for local pages. Additionally, metrics like the number of calls or direction requests from Google My Business listings, customer reviews and ratings, as well as local citation accuracy, are also important. Monitoring these metrics helps in evaluating the effectiveness of the local SEO strategies and in making data-driven decisions for further optimisation. For more examples of the success of our SEO services for local businesses, see our case studies and read more of our customer reviews and awards – they speak for themselves!