Enhance Your Website’s Functionality Through Technical SEO

Technical SEO


Technical SEO services will entail assessing and auditing your website and making the suggested modifications to improve Google’s ability to crawl and index your website, meet Google’s requirements and enhance organic ranking. Technical SEO includes checking website speed, mobile-friendly design, clear site mapping and structure, avoiding duplicate content, crawl errors, broken backlinks and ‘orphan pages’ amongst other elements. 

Why does my business need technical SEO?

Getting some technical SEO services is crucial for your website for several reasons, as it can hold your website back from appearing prominently in Google search results. Getting a full technical SEO audit of your website will help to optimise your website for the crawling and indexing phase, which is critical to rank organically.  

It is essential to enlist a technical SEO expert for the best optimisation of your website, giving a secure browsing experience and increasing website traffic to give your business a competitive edge over others who may be focusing solely on content or off-page SEO. If you’re planning a website migration that will change the domain or alter the site structure, it’s even more important to find a technical SEO agency that can help you get it right.  

As an expert SEO agency, we will conduct a thorough technical audit, covering everything from ensuring that Google is crawling and indexing properly, fixing broken links, checking the structure and for any duplicate content or ‘orphan pages’ as well as improving the speed and usability of your site. We know having a technically sound website not only attracts more traffic but also has the potential to convert more visitors into customers due to improved functionality, faster load times and greater user trust with a more intuitive interface. Ultimately, getting technical SEO services are a key area of a successful SEO campaign.

Our successful
technical SEO strategies

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As technical SEO experts, we understand exactly what your business needs to create and support the most effective technical SEO strategy for your business. All of these technical SEO strategies lead to increased search engine visibility, an enhanced user experience and a greater level of competitiveness for your business. Investing in technical SEO services for your company’s website is a smart move that will give you a far greater ROI in the long term. 

Fix harmful errors

Our primary focus is to address the most detrimental issues affecting the website, such as resolving broken 404 pages. This involves setting up proper redirections to ensure a seamless user experience and to maintain link integrity.

Improving website speed and performance

Our strategies to enhance speed include compressing images to reduce file sizes, implementing browser caching to save frequently accessed resources, consolidating plugins to reduce conflicts and loading times and minimising HTTP requests along with trimming down unnecessary JavaScript and CSS.

Website Hosting

Our state-of-the-art cloud hosting solutions provide exceptional speed and reliability for our websites. We can selectively choose which sites are hosted on our servers and have the flexibility to scale resources as needed to maintain optimal performance. Advanced antivirus scanning on our servers ensures enhanced security.

Site structure and navigation

We enhance website navigability by maintaining a clean, well-structured XML sitemap and using descriptive URLs that clearly indicate the content of each page. Our thoughtfully designed main headers and footers prominently feature key pages, while breadcrumbs are used to facilitate easier navigation within the site.

Website migrations

Our team excels in conducting seamless website migrations, a critical process that can significantly impact existing domain rankings if mishandled. We provide comprehensive support before and after migration, ensuring minimal disruption and maintaining the integrity of your site’s search engine presence.

Resolving crawling and indexing errors

We regularly monitor Google Search Console for any indexing issues. A page that isn’t indexed won’t appear in search results, thereby missing out on keyword rankings. Common indexing challenges include problems with the robots.txt file, the presence of low-value content and having numerous ‘orphan’ pages that aren’t linked to other parts of the site.

Reduced duplicate content issues

We mitigate duplicate content problems by implementing canonical tags to indicate the preferred version of a webpage. This is complemented by removing or non-indexing duplicate pages and low-value content, which helps preserve the uniqueness of your site’s content and maintain a strong search engine presence.

Ensuring mobile-friendliness

With Google’s shift to mobile-first indexing, it’s crucial websites perform optimally on mobile devices. A significant portion of web traffic comes from mobile users, making mobile-friendliness not just a search engine requirement but also a user expectation.

Improving accessibility

Ensuring your website is accessible to all users, including those with disabilities, is a key aspect of our approach. We employ strategies such as using alt text for images, which aids screen readers, and a coded heading structure for easier content navigation making the website user-friendly for everyone.

SEO team

With over six decades of combined experience, we have the expertise to safely say that as a technical SEO company, we can handle anything in the field. Our technical SEO specialists and executives are supported by our SEO content writers and with development support, we can create and implement the technical SEO services to propel your website above the competition. 

Don’t just take
our word for it…

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Albert Clarke


The team at Sherbet Donkey Media are very friendly and professional. The quality of their work is good, and our monthly organic search traffic is up more than 40% since we started. I would recommend them for SEO for businesses in the West Midlands... More

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Tom Stiles


The guys at Sherbet Donkey have a fantastic work ethic and are a pleasure to work with. My experience started with Loki sending me a video breakdown of our current site and where he and the team could improve things. This made them stand out from the off. He was very frank and that’s what I appreciated. We now have an awesome new site and are excited to reap the rewards in the months to come from their continued SEO expertise. Would highly recommend... More

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Daniel Kinsella


If you’re in doubt, give them a go. We did and we’ve seen organic sales sky rocket. They know what they’re talking about, they’re proactive, professional and they challenge the norms. Moreover, i wouldnt hesitate going for a pint with any of the team who manage our account (which has to be a sign of quality, right?). We’re so happy with the SEO that we’ve moved our web hosting to them also. Their technical team is great and care about how the website fucntions. They don’t grumble at (or charge you for!) small, annoying fixes unlike previous firms we’ve used. So easy to work with... More

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Liam Keighley


I was introduced to Sherbet Donkey as I was looking for help with my SEO and to update my website From start to finish they have been an absolute dream to work with and nothing has been too much trouble for them. They listen to what you like and take feedback on board resulting in a product you love at the end... More

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Anthony Smith


My organisation MAC have been working with Sherbet Donkey for 8 months and I can say with complete confidence our ROI as significantly improved and even surpassed my expectations, since working with these guys at SD we have even reduced our spend with social media platforms. We have had our busiest year ever! A huge thanks to all the staff that’s involved in on helping MAC achieve its goals... More

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Charlie Glynn


We have been using the SEO capabilities with Sherbet Donkey for 12 months now and have been amazed with the results! We went into the whole process with caution due to previous sour experiences. However, from the first meeting with Katie, Loki and the team we knew straight away that results and client experience is at the forefront of everything they do. They are experienced professionals and the results speak for themselves! Our online presence/website and business opportunities have gone from strength to strength and we look forward to continuing our development with Sherbet Donkey’s help for a long time to come! Thankyou for your dedication & fantastic work!!.. More

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Why choose Sherbet Donkey
as your technical SEO agency?

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Expertise and experience

Sherbet Donkey Media boasts a team of experienced SEO professionals who stay up-to-date with the latest trends and algorithm updates. This expertise ensures your website is not just optimised for today’s search engine environment but is also prepared for future changes.

Customised strategies

We tailor our technical SEO strategies to meet your specific needs and objectives. This bespoke approach ensures the tactics employed are directly aligned with your business goals, yielding more effective and relevant results.

Comprehensive services

Beyond just technical SEO services, Sherbet Donkey Media offers a complete SEO strategy, encompassing on-page, off-page and content marketing strategies. This holistic approach means you can rely on a single agency for all your SEO needs, ensuring a consistent and integrated strategy across all fronts.

Proven track record

With a history of successful projects and satisfied clients, Sherbet Donkey Media has demonstrated its ability to deliver real results.

Transparent communication

Understanding the importance of clear and ongoing communication through regular reporting, our SEO executives keep you informed at every step of the process.

Focus on ROI

At Sherbz, the focus is not just on driving traffic but on attracting the right kind of traffic that leads to conversions. By targeting relevant keywords and audiences, we ensure the traffic your site receives is more likely to convert, enhancing your return on investment.

Advanced tools and techniques

Utilising the latest tools and techniques in SEO, our expert team can efficiently diagnose your website’s technical issues and promptly implement effective solutions – keeping you ahead of the curve.

Ethical practices

Commitment to ethical SEO practices is a cornerstone of Sherbz’s philosophy. The agency adheres to white-hat SEO techniques, ensuring your website’s rankings are built on a solid and sustainable foundation.

Customer-centric approach

We place a strong emphasis on customer satisfaction. Each client receives personalised attention and services tailored to their specific situation and objectives.

Ongoing support and maintenance

We know SEO is an ongoing process and we provide continuous support and maintenance to adapt to evolving market trends and ensure that your website maintains its competitive edge.

  • What is technical SEO?

    Technical SEO refers to the process of optimising a website’s infrastructure to improve its performance in search engine rankings. This involves enhancing aspects such as website speed, mobile responsiveness, secure connections (HTTPS), structured data and XML sitemaps. It also includes optimising the website’s crawlability and indexability by search engines through proper use of robots.txt files and fixing crawl errors. Essentially, technical SEO services ensure a website meets the technical requirements of modern search engines, facilitating better crawling and indexing of site content, which is crucial for its visibility in search results.

  • Why is technical SEO so important?

    Technical SEO is critical because it lays the foundation for a website’s search engine visibility and user experience. Search engines like Google prioritise websites that load quickly, are easy to crawl, and provide secure browsing. By optimising these technical aspects, a website is more likely to rank higher in search results, attracting more organic traffic. Additionally, technical SEO improves user experience, which is crucial for keeping visitors engaged and reducing bounce rates. In the competitive online space, ensuring your website is technically sound is essential for standing out and reaching your target audience effectively.

  • How soon can I expect results from technical SEO?

    The timeframe for seeing results from technical SEO efforts can vary, typically ranging from a few weeks to several months. This variability depends on the complexity of the website, the severity of technical issues and how quickly these issues are addressed and resolved. Some changes, like improving site speed or fixing broken links, can yield quicker results, while others may take longer alongside a well-developed content strategy to impact search rankings. It’s important to note that SEO is an ongoing process, and continuous monitoring and tweaking are necessary to maintain and improve results over time. Patience and persistence are key in SEO strategy.

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