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Not long established, Sherbet Donkey media are quickly gaining the reputation as one of the fastest growing digital marketing agencies.
In 2022, there are constant mentions of a recession, inflation, increasing energy prices, and rising interest rates. This generates a lot of fear amongst business owners. If the UK was to enter into the predicted recession, then many businesses are suspected to close – as a result of customers cutting back their spending habits, and businesses losing profits. The first thing a business normally does in order to create a bigger buffer of safety for themselves, it to reduce their marketing budget. This actually has the adverse effect, as marketing during an economic downturn can actually lead to exponential growth of up to 40% for your business.
Contrary to the foreboding statistics of a recession, the global ecommerce market is expected to grow over the next few years. The UK is a prime example of this, as they saw 20% more ecommerce sales growth in 2021, than the year before. The global ecommerce market is expected to total £5.5 trillion in 2022. This is only the beginning according to some sources, as they suggest that 95% of purchases will happen online by 2040. The ecommerce market is highly competitive at the moment, as there are an estimated 12-124 million ecommerce sites worldwide, supplying for over 2.41 billion people who are shopping online. 84% of ecommerce decision makers in North America and Europe reiterate this, as they state that they are experiencing ‘tough competition’. In order to fully take advantage of the predicted ecommerce market growth, as well as ensuring you are effectively competing with competitors, and resilient to a recession, you must invest in your digital marketing strategy. In aid of this, this blog shall unpin what the best digital methods are for your business, as well as providing examples of their success.
As highlighted above, advertising on the internet in 2022 is no small feat. Many small business owners have abandoned the idea, because they were throwing away large sums of money without seeing any results from their online marketing. That being said, this is not the case for every ecommerce business, as some are receiving significant success from their online marketing campaigns. Those that are successful, have often found the most effective digital marketing techniques, and applied the knowledge they have learned about them. So, what are the most effective digital marketing methods at the moment?
Paid search advertising covers many forms, from media buys to display ads. These are usually pay-per-click, which is where your business pays a rate for every display or click that your ad gets. To maximize this advertising and marketing technique, it is suggested that you learn to create a compelling ad copy – typically with a powerful headline, and curiosity-instilling snippet, with no more than 20 words – paired with the right search engines or market-relevant websites. Paid search advertising could potentially see your profits soaring or failing, depending on whether you are able to study and master the mechanics of it.
Contrary to popular belief, email marketing continues to be one of the most powerful advertising media channels on the internet. The keys to ensuring a successful email marketing campaign is to have good rapport, and to offer good value. Email marketing is a medium that allows you to better build relationships with your clients and customers, by providing value such as: free reports, white papers, excellent tips, newsletters, and much more. Email marketing can be incredibly profitable and rewarding but requires a great deal of time in and effort in order to build good contact lists.
With such high volumes of traffic using the internet nowadays, it would be extremely limiting for a business to avoid capitalizing on the huge market share of ecommerce users at your disposal. After all, there’s no better way to get free advertising online. Many businesses have begun to make thousands of pounds in sales, simply by ranking on the first pages of Google, Bing, and Yahoo for relevant keywords and search terms. SEO is about optimizing your website and developing backlinks and citations from user generated content. The more relevant and frequent these are, the better your chances of ranking highly on the search engines. There is much more to it than meets the eye, with a lot of technicalities to consider, that are often overlooked. Sherbet Donkey Media has a dedicated SEO department, who would oversee this for your business – tailoring their strategy and different packages to suit your businesses needs. Their main aim is to get you sales and return on investment, and to leave no stone unturned when it comes to providing detailed and thorough SEO development.
It is suggested that in 2022, online stores with a social media presence have up to 32% more sales on average. Given its prevalence in modern society, social media has become a necessity for all ecommerce stores and sites. Social media promotes for two-way communication between your business and its consumers / audience. The most popular sites that your business should consider capitalizing on at the moment, include Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Each platform is different, and thus has its own respective audience and usability function. It is therefore the responsibility of your business, to learn how to use them to your advantage; how to better build your brand via omnichannel syncopation; and how to best engage and connect with your audience – differentiating your content for each platform as a means of improving your rate of conversion.
At present, YouTube has become the most influential and prominent video distribution service on the internet. YouTube is completely free, allowing your business to take advantage of the platform; harnessing its power to advertise your ecommerce store. In order to better capitalize on your video marketing content, it is essential that you look for ways of creating compelling infomercials to distribute. Consciously developing and releasing valuable and informative videos are some of the best ways to improve your company’s rankings in accordance with Google’s algorithms. A more social option for video engagement, is to host a Google hangout with your clients and customers, whereby they can get answers to their questions live, and get a more personal engagement with you and your business. Not everyone has a creative flair. At Sherbet Donkey Media, we know branding can be one of the most challenging things to ascertain, which is why we have a dedicated creative team, that specializes in videography.
Not long established, Sherbet Donkey are quickly gaining the reputation as one of the fastest growing digital marketing agencies. With only one year of business experience under their belt, they’ve managed to accomplish what would have taken other agencies 5-10 years to achieve. The Sherbet team began in May 2021 with only five staff members and has since expanded to twenty-five members of staff. Due to the company’s fast growth, they are predicted to be the largest agency in Worcestershire, serving clients across the UK.
What is the cause of their exponential growth? Results. One of the simplest ways of determining a company’s ability, is to check first-hand customer accounts of the service they received. Sherbet Donkey Media currently has a 5* rating on Google, from over 18 unique reviews.
Some of the shining reviews are featured below:
Fasel Ahmed stated that Sherbet Donkey provided an ‘’amazing service’’, with ‘’fantastic people’’ and ‘’great prices’’ when sorting out his social media accounts and SEO content.
Daniel Thompson reiterates this, as he suggests that ‘’although Sherbet is not the cheapest in their industry’’, they seemed to ‘’really care about what the business wanted’’ and delivered a ‘’fantastic result’’, with ‘’lots of customers’’ complimenting their new website.
Luke Tompkins also agreed and suggested that the service he received from Sherbet donkey was ‘’amazing’’, as he respected the ‘’constant communication regarding the website updates’’, as well as the ‘’constant improvement’’ on his SEO stats.
David Julier was another satisfied customer of Sherbet Donkey, who left a review suggesting that the most important thing for him, was that Sherbet ‘’listened’’ to his business’ requirements and made them feel ‘’like part of the process, rather than just a customer’’.
Another means of determining a company’s results, is to review the hard facts. Sherbet Donkey are an agency, and as a result work with a variety of different businesses, of varying sizes, and for varying industries. Overall, Sherbet’s clients have climbed a combined 5046 places on google, with a total of 976 ranking keywords, including record braking sales for most clients. One of the businesses that they have helped is Aluminium Online, whom have since increased their sales from £26,000 in June 2021, to £104,000 in May 2022. EJ Ultrasonic Cleaning are another of Sherbet Donkey’s clients, who have reported climbing 165 google rankings in just 7 weeks. Countrywide UK took even less time to see results, and have moved up 97 rankings to the 4th position on google for water hygiene in just 1 month. DES holding made progress even more promptly, climbing 640 places, using 35 keywords in only the first 10 days of June 2022!
As evidenced above, there are numerous reports of foreboding statistics that suggest there is going to be a recession, amongst other things happening in the UK, that are going to make things more challenging for businesses. That being said, if a business was to actively consider it’s digital marketing strategy, then they could avoid the limitations of a recession, and instead make significant growth, capitalizing on the rapidly expanding ecommerce market. There are 5 main methods of digital marketing at present, each with their own unique benefits and utilities. It is therefore recommended that you consult a professional, as they can ensure that you are getting a maximum return on investment. At Sherbet Donkey Media, we specialize in digital marketing, and providing value for money – as evidenced in the ‘results’ section of this blog. If you’d like to know more about how we can cater our services to your unique situation, then please do not hesitate to get in touch. We’d love to help you smash your monthly sales targets!
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