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The Importance Of User Experience Design As A Strong Website Foundation
Think of ‘design’ and you’ll most likely conjure up images of colour swatches, font lists or stock photography. Whilst all these elements can be an integral part of visual composition, every good design should always begin with carefully considered planning and research. After all, when Henry T Ford invented the motorcar – his first consideration wasn’t the colour of the product - it was, however, available in any colour, as long as it was black.
How Off-Page SEO Can Take Your Website to the Top of Search Engine Rankings
Off-page SEO refers to the techniques used to improve a website's position on in search engine results pages (SERPs) by increasing the number and quality of inbound links to the site. Off-page SEO strategies can include link building, social media marketing, and content marketing – to name just a few solutions.
The Importance of website mobile optimisation
Mobile optimisation is an important aspect of website design and development that is often overlooked by many businesses. Despite the numerous benefits it provides, many website owners neglect to optimise their sites for mobile devices, resulting in a less-than-ideal user experience for their mobile visitors.
Main Reasons Why Your Website Isn’t Ranking on Google
Every website owner's dream is to rank on the first page of Google. Higher rankings mean more organic traffic, increased visibility, and potential leads and sales. However, achieving and maintaining high rankings on Google is not an easy task. There are several factors that influence a website's search engine results page (SERP), and failing to address these factors can lead to poor ranking or even penalties from Google.
The Value of Marketing During the Cost-of-Living Crisis
The cost-of-living crisis seems to have been around for a long time, causing us all to feel the pinch, but this austerity isn’t just reserved for our personal lives, many SMEs and independents are falling by the wayside as others look for ways to protect their value. So, what to do about your marketing during leaner times. There are typically two directions people will choose to take, and both come with a large element of risk – but what if there was a third option?
The Ultimate Guide to Choosing a Domain Name that Works for SEO
Your domain name is an essential part of your online identity. It is the address that people type into their web browser to find your website, and it is also one of the first things that search engines see when they crawl your site. That's why it is crucial to choose a domain name that works for SEO, as it can impact your search engine rankings, online visibility, and overall success.
SEO 101: Understanding the Role of SSL in Search Engine Optimisation
SSL (Secure Socket Layer) is a security protocol that encrypts sensitive data transmitted between a website and its users. Using SSL can provide several benefits, including enhanced user experience, improved website security and better search engine rankings. This article provides an in-depth look at SSL and its role in SEO, including best practices for implementation.
Sherbet Donkey Has Reason after Reason to Celebrate
It’s been a busy few months for Sherbet Donkey.
Improving Website Performance – Our Tips
The performance of your website is integral to the amount of traffic, leads and sales your site brings in. Below we’re going to look deeper into how to improve the performance of a website and hear some tips from the Sherbet Donkey Dev team on how to boost your website’s performance.
The Manifest Recognises Sherbet Donkey
At Sherbet Donkey, we encourage feedback throughout the process of working with our clients. We let our clients know that working with us is a collaborative effort; we know marketing, but they know their business.
How a Cheap Website Can Cost Your Business
In this blog, we’re going to look at how a cheap website can cost your businesses in the long term, what a website should have, and how a good quality website can make a difference to your business.
How Good Content Can Benefit Your Business
You might be familiar with the phrase ‘content is king’.