Head of Design

Meet the team

As Head of Design for Sherbz, I oversee the design team as they interpret client briefs and turn them into creative solutions.

I’m responsible for the design process from research, scoping and planning to wireframing and visual design – working with the Development and SEO teams to ensure the designs are compatible with the strategies of both departments.

Excited about education and learning, I make sure my team are given frequent training and other development opportunities, perhaps also why I’m a part-time lecturer at the University of Wolverhampton.

Design has been my passion all my life and I’ve worked in the design industry for over 13 years, working on a vast range of projects from children’s magazines to album covers – nothing beats seeing your work in HMV! I feel strongly about making design that works for the user – hence digital marketing and UX.

In my free time, you’ll find me at a gig or festival with a pint of cider in hand or dog walking in the countryside.

Some fun facts about me are that my dad was once in a band with Pete Waterman, and I met Buzz Aldrin when I was five – although sadly I don’t remember it!

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