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Design is the silent ambassador for your brand.
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Head of Design
Meet the team
As Head of Design for Sherbz, I oversee the design team as they interpret client briefs and turn them into creative solutions.
I’m responsible for the design process from research, scoping and planning to wireframing and visual design – working with the Development and SEO teams to ensure the designs are compatible with the strategies of both departments.
Excited about education and learning, I make sure my team are given frequent training and other development opportunities, perhaps also why I’m a part-time lecturer at the University of Wolverhampton.
Design has been my passion all my life and I’ve worked in the design industry for over 13 years, working on a vast range of projects from children’s magazines to album covers – nothing beats seeing your work in HMV! I feel strongly about making design that works for the user – hence digital marketing and UX.
In my free time, you’ll find me at a gig or festival with a pint of cider in hand or dog walking in the countryside.
Some fun facts about me are that my dad was once in a band with Pete Waterman, and I met Buzz Aldrin when I was five – although sadly I don’t remember it!
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The Importance Of User Experience Design As A Strong Website Foundation
Think of ‘design’ and you’ll most likely conjure up images of colour swatches, font lists or stock photography. Whilst all these elements can be an integral part of visual composition, every good design should always begin with carefully considered planning and research. After all, when Henry T Ford invented the motorcar – his first consideration wasn’t the colour of the product – it was, however, available in any colour, as long as it was black.
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